Erin Yerby take the page 99 test for her dissertation

On page 99:

 “Spiritualism troubles the separation between here and there: as modern, western and mostly ‘white,’ but also because Spiritualists inhabit the problematic prejudices of modernity as uncomfortably “religious,” skirting the secular-religious divide, and adopting the very stance of the scientific observer with regard to their own bodily sensorium. The body becomes an object of observation, and simultaneously, the site of an intimate participation in one’s own affective experience. Mediumship involves, I argue, the practiced bodily technique of refusing to put images to rest, at least as properly historicized and situated pasts. The past returns as a living presence available to sensation, a revenant stutter interrupting American history in its sublimation of the dead, and making visible the ongoing entanglement of colonized bodies and spectral figures within settler-colonial imaginaries.”

Mediumship is an always-present encounter with ephemeral images and affects that  reveals the intimate way pasts are congealed in the body. An encounter, in other words, with something at the limits of what we neatly designate the social or culture, that gets into the body—a spectral remnant within experience that exceeds experience. How to think about such encounters was Mauss’ problem, it seems to me, in calling for a study of the techniques of the body, and in making the far-reaching claim that even the most metaphysical of our practices—mystical states— are “at bottom […] techniques of the body.” And then we might follow Nietzsche’s claim that philosophy has always concerned the body, or rather a misunderstanding of the body. It is as if thought has abstracted itself from its most fundamental encounter—a missed encounter with the body, from which thought arises. The body is thought’s otherness—its condition, as Deleuze and Guattari say: thought has its condition in the non-thought of the body, “its tiredness and waiting.” More precisely, the claim I am making here is that mediumship presents us with time in the body, the past sensed (in the body) as an animate and figural sliver of the present: living images of the dead. This dissertation explores modern Spiritualist mediumship as giving shape to a specifically modern sensorium, wherein the body appears as the primary, or primordeal, media of spiritual presences.

The section in which I discuss this, which includes p.99, explores the problematic relation of “dead” images to history, drawing upon Chakrabarty’s post-colonial critique of historicism as the conversion of the “plural” life-worlds of non-western others to a “bit of the past.” I propose here that the problem of history, or historicism, turns upon its relation to images—and the power of images which theological iconoclasm so deeply confronts. For Protestant reformer Calvin, the only safe, non-idolatrous images—those that cannot be confused with a living body, or entrance a living body into an ecstatic identification with itself—are images sequestered to pastness: that is, effectively de-animated and rendered dead, through their enclosure within an historical context. If historicism also names a way of writing we are comfortable with, and even, following a Marxian post-structuralist vein, is said to make for responsible, ideologically weary scholarship, mustn’t we also ask ourselves if such writing sequesters ideas and images to a dead zone, eliding (and thus missing) the full sense of their force in the now of the present?

Enfolded in a modern dialectic of proximity and distance, the medium’s quasi-scientistic re-making of the body into an instrument of observation is her means of drawing near the overlooked sensations affecting a body that have elided history—the many animate spectral shapes of the past. North American Spiritualist mediumship, I am saying, puts in relief the iconoclastic distinction between dead and living images by placing the body at the center of a sensory engagement with the past: not as a history of dead images, but as an erotics of plural entanglements with the living-dead. In its performed refusal of history, mediumship dialectically adheres to, yet refuses, the deadening of external images which iconoclastic prohibition demands. In making the body the locus or house of living images, mediumship expresses an immanence between presence and past, the body and the image.

Erin Yerby. 2017. Spectral Bodies of Evidence: The Body as Medium in American Spiritualism. Columbia University, Phd dissertation.




Chakrabarty, Dipesh. 2000. Provincializing Europe: Postcolonial Thought and Historical Difference. Princeton: Princeton University Press.

Deleuze, Gilles. 2001. Cinema 2: The Time-Image. Translated by Hugh Tomlinson and Robert Galeta. Minneapolis: University of Minnesota Press.

Mauss, Marcel. 1973. “Techniques of the Body.” Economy and Society, 2:1, 70-88.

Nietzsche, Friedrich. 2003. The Genealogy of Morals. New York: Dover.

Miranda Weinberg takes the page 99 test for her dissertation

Page 99 of my dissertation, Schooling Languages: Indigeneity, Language Policy, and Language Shift in Nepal, is both representative and anomalous as part of my dissertation. In my dissertation more broadly, I investigated how an indigenous minority established a footing relative to the national majority, and within their own community. Specifically, I looked at the implementation of a language policy in Nepal that gives each community the right to basic education in their so-called mother tongue, in particular the case of the Dhimal language. Individual chapters of my dissertation are focused on different levels of scale involved in regimentation of languages in education, from national decisions to community debates over entextualizing the language in textbooks, from discourse practices in schools to interactions at home that teach children which languages they should learn. In the chapter that opens on Page 99, I followed three schools: the two government schools that had begun to teach Dhimal language by the end of my fieldwork, and a third that was seemingly ideally situated to do so but did not. I found that, while the noun phrase the state implies a coherent actor with unified goals, the state was encountered by people and institutions (such as schools) as a momentary and fragmentary phenomenon. The decisions that determined the distribution of languages in schools were more directly influenced by alignments of political party affiliations and activism by an ethnic organization than any sort of force from laws and policies.

Page 99 of my dissertation exemplifies one of my analytical priorities, which was to listen to children. Children and young people are crucial actors in the realms of schooling, enregisterment, and language shift, all issues that I was concerned with in my dissertation. Yet scholars who share these concerns frequently focus on adults without providing full attention to children’s perspectives. In the case of the vignette presented on Page 99 (see below), children’s perspectives showed that they had no problem listing Dhimal as one of their school subjects alongside others, and that they even enjoyed it. At the same time, it exemplifies challenges of conducting research with children, whose claims can be difficult to interpret.

My page 99:

On a sunny afternoon in December, near the end of my fieldwork, I asked a group of second grade students about their favorite subject:

1 MW: ani timharuko sabbhandā manparne bishaya kun ho? And what is all of your favorite subject?
2 S1: malāi manparne bishaya, malāi cahi manparne bishaya, uh, kun ho My favorite subject, uh, the subject I like, um, which is it
3 S2: malāi thāhā cha I know
4 MW: la bhanna ta? Ok, say it then
5 S3: eh bhanna lāunu na Yeah, make her say it
6 MW: la bhanna Ok, say it
7 S2: Dhimal Dhimal
8 MW: Dhimal ho? It’s Dhimal?
9 Teacher: Dhimal bhāshā, Dhimal bhāshā Dhimal language, Dhimal language
10 MW: Dhimal bhāshā ho? Timro favorite? ani Kamalko? It’s Dhimal language? Your favorite? And Kamal’s?
11 S2: bhan Say
12 Teacher: ke bhannu timile What do you say?
13 S1: malāi favorite bishaya Dhimal bhāshā ho My favorite subject is Dhimal language
14 S4: malāi pani Dhimal bhāshā Mine is Dhimal too

:                 (Group interview, 12/2/15)



On being asked what their favorite subject was, one by one, all but one of the students in the class reported that their favorite subject was Dhimal. The one exception reported that she favored GK, or General Knowledge. This exchange should certainly not be taken as a transparent reflection of students’ feelings: the teacher of the Dhimal and GK subjects was hovering over the conversation and prompting students to answer, the students knew that I frequently attended their Dhimal class, and the less confident students tended to echo the answers of the first few students to speak up.


Miranda Weinberg, 2018. Schooling Languages: Indigeneity, Language Policy, and Language Shift in Nepal. University of Pennsylvania, Phd. Dissertation.



Jena Barchas-Lichtenstein takes the page 99 blog test

My dissertation looked at how media impacts community. Specifically, how does the global circulation of regular publications help create a sense of community among 8 million Jehovah’s Witnesses in more than 200 countries, and how do we know that these publications are key?

Before writing this blog, I spent a lot of time thinking about the affordances of new technologies: was I supposed to look at the page numbered 99, or the 99th page of the PDF file?

As an anthropologist, I’m not normally in the business of talking about intentions – but Ford Madox Ford died well before the age of the PDF, so I started with the page numbered 99.

Unfortunately, if I am honest, that page (page 116 of the PDF) is one of the most boring pages in the entire document. It’s the very end of chapter three, which introduces two different types of field sites: the town where I conducted primary research and the global institution of Jehovah’s Witnesses. This particular page lists out physical research sites:

Additionally, I visited both Jehovah’s Witness worldwide headquarters in Brooklyn, New York and the Mexico Branch Office near Mexico City. Worldwide headquarters, collectively known as Bethel, include collections of buildings in three New York cities: Brooklyn, Paterson, and Wallkill, where a total of nearly four thousand Witnesses live and work.

So I turned to the 99th page, or page 82. That’s about halfway through this same chapter. It’s also the page where I first introduce the role of Jehovah’s Witnesses in my primary research site:

Jehovah’s Witnesses from elsewhere in Mexico first arrived in Zapotitlán in the mid-1940s and had converted approximately half the population by 1959 (Turner 1972: 90). Community members seem to get along well despite these divisions, but there are some aspects of life in which they are strongly felt. For example, most Mexican communities hold large festivals on the holiday associated with the town’s patron saint. In Zapotitlán, however, since Catholics are not a majority and adherents of other religions do not want to contribute or participate, these events are no longer held.

The page then moves into an anecdote about religious responses to the celebration of an important political anniversary in the town. It sets the scene, to be sure – but it doesn’t fully succeed at capturing the tensions between the centralized global institution and the practices of one small community. For that, you might still need to read the whole thing.

Barchas-Lichtenstein, Jena. 2013. “When the dead are resurrected, how are we going to speak to them?”: Jehovah’s Witnesses and the Use of Indigenous Languages in the Globalizing Textual Community. Ph.D. Dissertation. University of California, Los Angeles.

Gil Hizi flips to page 99 of his dissertation

My dissertation deals with pedagogic programs for self-improvement in a city called Jinan, northeast China. I focus on workshops that cultivate interpersonal “soft” skills, namely emotional expression, communication, and public speaking. Through the work of various state and market actors, these type of pedagogies have expanded in recent years from the middle-class culture of big metropolises to wider urban China. The crux of my work delineates the ideal of the person that is promulgated through these pedagogies and the ways it is enacted in workshop exercises. In short, soft skills in China offer an imagined avenue for self-transformation and social mobility that supposedly traverses more rigid factors such as background, educational credentials, and social capital.

Page 99 concludes a section where I introduce Aisong, 33, who joined interactive workshops offered by a local psychology club. During a short time, Aisong became a dominant participant and a poignant voice of expertise in the club. Despite his lack of prior experience in psychology, he expressed his goal of becoming a “master teacher” (dashi), and complemented his verbal performances with a new appearance: traditional suits, hair gel, a hairband, a Buddhist bracelet, and a fan in his hand. While undertaking this journey, Aisong maintained his blue-collar technician job. Like many other workshop participants I met, he was not pursuing self-improvement as merely a hobby or self-help method, but he was also not undertaking a new profession. I raise this point on page 99:

Unlike the visions of scholars of soft skills and immaterial labour, Aisong’s affinity to soft skills was not a response to direct demands of an enterprise. Yet, being both fascinated by and anxious regarding the potentialities of the market, Aisong was motivated to experiment with new modes of self-assertion while heralding new values.

Many self-improvers in urban China meticulously pursue self-improvement through a vision of entrepreneurship and market success, while also celebrating “doing what I love” and “becoming a better person”. They illustrate an intriguing coalition between a market-driven impetus for self-development and a moral cultivation of the person as a whole.

Anxieties about one’s competence in a changing world lead individuals as Aisong to envision new channels for professional success and social influence (the “master teacher” encompasses both), as well as to experience an untapped potential to become more competent. By practicing soft skills in an interactive workshop where he affects other participants through his speech and gestures, Aisong could achieve these goals ephemerally.

Hizi, Gil. 2018. “The Affective Medium and Ideal Person in Pedagogies of ‘Soft Skills’ in Contemporary China”. Ph.D. Dissertation. Sydney University.


Deborah A. Jones’ “Afterlives & Other Lives: Semiosis and History in 21st Century Ukraine”

Page 99 of my dissertation falls toward the beginning of a monster chapter exploring my rural interlocutors’ fight for land rights, encounters with the legal system, and conceptions of “rule of law” on the eve of the 2013–2014 Maidan Revolution. “Western ‘rule of law’ initiatives [via international development programs],” I wrote, “reinforced the impression that Ukraine was a place, and Ukrainians a people, that lacked order. Likewise, they suggested that there were other places, and peoples, that had already achieved good governance, and could be looked to as models or even drawn upon [politically] to enforce accountability in Ukraine.”

On the one hand, page 99 is entirely representative of my larger ethnography, which finds that many of the ideals of Ukraine’s revolution and reform movement—national sovereignty; government accountability; equality before the law; freedom of movement across borders; increased opportunity at home—did not merely reverberate in the countryside, but were often closely tied to agrarian experience. On the other hand, the chapter to which page 99 belongs (“Fields”) is somewhat of an outlier in the dissertation as a whole, which tracks how semiotic processes, particularly iconicity and interdiscursivity, were linking up certain rural things with particular political commitments or social types, and driving specific readings of the past, valuations of the present, and expectations for the future. (For example, the chapter prior, “Soil,” probes my interlocutors’ belief that their country’s reserves of fertile black earth should make it a wealthy export economy—and prove why a devastating famine decades earlier was engineered by Moscow; the chapter following, “Beetles,” untangles why, for a time, pro-Russian separatists were referred to by the name of a notorious agricultural pest, and what this had to do with fears of fascism, both historical and contemporary.)

On the other, other hand, page 99’s concern with “rule of law”—who can claim it, who is presumed not to have it, what/who is believed to be preventing it, what the concept itself presupposes about how language, especially legal language, works—is right in line with my dissertation’s biggest question: how do people develop strong senses of what, or who, is bringing their country forward, and what, or who, is holding it back? How do people come to imagine other, better lives for themselves, and how do they come to perceive fellow citizens, family members, once-friends as Others whose values and aspirations are incompatible with, even undermine, their own?

Leigh Chavez-Bush’s “Chefs, Cuisine, and Convergence”

My dissertation explores media networks within the Chicago culinary industry. At three fieldwork sites I conducted participant observation and employee ethnography with media producers, chefs, and software app developers at the intersections of food and media. My main theoretical focus is on how different actors experience and adapt to digital media’s impact on culinary culture. Using the concepts of hypermediacy, authenticity, and immediacy, I demonstrate the struggle emerging between these networks and highlight the very real barriers to successful collaboration prosumerism is breeding across production cultures.

Page 99, just shy of the conclusions drawn from my first ethnographic research site, is set during a food-focused audio competition. It opens with an intern commenting on the user-submitted short documentaries she remixed into a teaser for the competition’s main event, an “Audio Feast” announcing the winners:

I really respect and admire each person that submitted a piece, I feel like they put so much thought and effort into each second…that you may not know listening, but when you’re producing or editing them you discover all these things, like taking out a little silence to make the story tighter…

The Audio Feast brought in five famous chefs to represent the winning documentaries in a food event focused on dialogue rather than degustation. The awkward premise shined a light on the highly divergent perspectives, processes, and products of the participant groups. Audio producers use scripted material and careful production to simulate the authentic through hypermediation. Chefs, on the other hand, deliver authenticity through the immediacy of production, distribution, and consumption.

As the event organizers, the media experts dictated logistics, creating a counterfeit culinary environment in which the media novices, the chefs, were required to perform. The chefs found it challenging to adapt their production culture and largely defaulted to the immediacy-focused taste, temperature, and timing of their milieu, even though the audience would not eat their food. When chefs were able to sublimate their own ethos and embrace the hallmarks of new media, crafting (inedible) Instagrammable food and sharing emotionally compelling narratives, they achieved some level of audience connection. But the collaboration, on the whole, was fraught with conflict and consternation and showcased the lengths to which media novices will go to avoid media production—even at the cost of their own authenticity. Ultimately, the Audio Feast exchanged participation for exposure, allowing the chefs to sidestep media creation and prosumption while shining a light on the spoils prosumerism promises to deliver.

My dissertation draws from this example as I move through the interconnected web of the culinary community, further exposing the trajectory of a culture growing increasingly more reliant on hypermediation to discover, feel, and claim tangible human experiences. How will this change the way we eat? We can only anticipate the #flavorofthefuture.

Leigh Bush. Slow Food and Fast Fast Flows: Chefs, Cuisine, and Convergence. Ph.D. Dissertation. Indiana University, Bloomington, 2017.


Rebekah Cupitt’s “Making Difference: Deafness and video technology at work”

rebekah culpritt


Meetings – a photo of a poster hanging on the wall of the office I moved into on the first day of my PhD at KTH. I noted and documented it because it was an accurate representation of my own impression of meetings, pre-research – pre-thesis.

That a discussion of meetings takes place on page 99 of my thesis is perhaps a bit unexpected given its title, Make difference: Deafness and video technology at work. Meetings do not figure here and there are good reasons why…

My doctoral research was on how video technology and people’s (deaf and hearing) interactions with it in the course of the work of television production create distinct and fluid subjectivities. I used empirical examples to recount how these diverse subjectivities are enacted in different contexts and sometimes for specific (political) purposes. In the later chapters, I go on to illustrate how the multiple ways of being deaf, hearing, and interpreting materialise during instances where video technology is used. These instances are video *meetings*. The meeting forms a setting of sorts and is convened to carry out work. Is it an event, is it a practice, how can it be understood within the larger context of the work of television production and the organisation of the television station? It is these kinds of questions the discussion on page 99 pre-empts.

Page 99 is part of one of three introductory chapters that lay the groundwork for later discussions (Technology, Organisation, Meetings). Each of these chapters establishes how technology, the organisation (Swedish Television) and meetings (video meetings) are treated and framed in my analysis. In Meetings, I discuss the various conceptualisations and ways of analytically approaching meetings from a variety of perspectives. It goes without saying that the subject matter of this page mis-represents the topic of my thesis to a certain extent but it is indicative of a critical part of my research – its necessary inter-disciplinarity. As an anthropologist practising in a non-anthropological institution, this page is about how I position myself in relation to the field of research of Human-Computer Interaction. It is also about drawing from my disciplinary background and translating anthropological knowledge into a language that can be understood by computer scientists, audiologists, engineers, designers, and of course, my fellow anthropologists and social scientists.

Not only is this page about positionality but this page, and the thesis on a whole, is a proving ground. It is about me distinguishing myself from my disciplinary ancestors and previous researchers. It is about Making Difference – which is in itself, the subject and entire point of the thesis. In writing this page, and my thesis, I am carrying out the scholarly work of mimesis and alterity: showing that I am at once the same and yet distinct, different and more than… This task mirrors the ways in which the employees at Swedish Television carry out video meetings. In each video meeting, there is a sense of collaboration, of the team coming together, identifying as ‘same’, sharing the same goals and knowledge. Yet there are differences that co-exist with this sense of togetherness and belonging. Hearing colleagues acknowledge and work hard to incorporate and adapt their hearing ways of being to shared understandings of deafness and communication in sign language. Deaf colleagues accommodate and adapt to hearing ways of communication, and the interpreters vacillate between modalities of communication. The video technology, however is designed and functions purely from a hearing point of view and this affects the ways in which deafness (and hearing) are performed during video meetings.

While page 99 gives no hint at this (other than its rebellious stance against Goffman, perhaps), my thesis concludes with a challenge to all interested in technology and its design to question the normative assumptions that hide behind design decisions and utopian visions of technological futures.

Cupitt, Rebekah. 2017. “Make difference. Deafness and video technology at work” KTH, Royal Institute of Technology, Sweden, PhD dissertation.

Owen Kohl’s “Were the Balkans Made for Rap?”

My dissertation, Were the Balkans Made for Rap? was based on 20 months of fieldwork in Croatia, Serbia, and Bosnia-Herzegovina. Artists in post-Yugoslav spaces (henceforth ex-YU) have different strategies for actively domesticating rap, DJ, and video compositions in a post-war, post-socialist context of new boundaries. The term “domestic” or “homemade” (domaće) shifts its meaning depending on how artists evaluate the politics of home and the present ­— from organic foods to urban musics, from Yugoslav history to EU rhetoric. The term carries affective and ideological weight given an ongoing contestation of identities that has accompanied a post-Cold War proliferation of borders, dominant values, and class distinctions.

On Page 99, I revisit insights of linguistic anthropologists and scholars of post-socialism in an effort to theorize what I call “brand acts.” One of the ways in which domestic hip hop artists assume ethical positions on post-socialist entertainments including music is through performances laden in references to brands.

Here’s an excerpt: “Drawing…on Briggs and Bauman (1992; see also Živković 2011), I am particularly interested in exploring the narrative techniques through which these artists lyrically craft social connections or, alternatively, distinctions through minimizing/maximizing intertextual gaps between narrations of their biographies, music distribution, and brands. Artists across the domestic scene(s) exhibit a range of convictions, motivations, and stances toward branding and historical shift. Pragmatism within the [music] industry often came up against different economies of value. The ethical tensions over how to navigate one’s relation to capital, commodities, and brands is one of many shared elements across homemade hip hop.”

Artists thus craft creative presentations of self through their play with brands. Material signs of present-day political economy often emerge in their performances alongside references to the records, automobiles, postcards, and other commodities from the Socialist Federal Republic (1945-1991).

Within the broader dissertation, I argue first that hip hop production reflects a “semiosis of shifting domestic selves.” Hip hop allows artists to conjure multiple voices and alter egos, often aligned with charismatic, commodified images and sounds of Otherness. The significations of rap lyrics, mixtapes, and beats implicate new states and transnational flows, but also a wide range of seemingly mundane matters of the kitchen table, bed, and bathroom. Self-distancing and parody prove useful in critiquing spectacular and everyday political transformations, including the rise of a new oligarchy. I also contend domestic hip hop artists’ creative products draw their local significance within a larger post-socialist entertainment landscape. Discourses about EU integration and even celebrities reveal artists’ “alternative” ethical positions. Finally, I claim that, given dramatic changes in political economy, the politics of mobility become key to understanding the hip hop scene(s). Many cultural commentators argue that Yugoslav-era travel and the extensive, but not yet overwhelming, circulation of Western technologies had advantages relative to the present. This enabled a certain relationship to Cold War modernity that, for many, contrasts with the era since the 1990s, a time artists often portray as both full of stagnation and intolerable flow.

Kohl, Owen. 2018. “Were the Balkans Made for Rap? – Semiosis in the Homemade Hip Hop Imaginary.” Ph.D. diss. University of Chicago.

Cited References

Briggs, Charles L., and Richard Bauman. 1992. “Genre, Intertextuality, and Social Power.” Journal of Linguistic Anthropology 2 (2):131–72.

Živković, Marko. 2011. Serbian Dreambook: National Imaginary in the Time of Milošević. Bloomington, IN: Indiana University Press


Linda Takamine’s Alcohol, Virtue, and the Making of Persons in Contemporary America

Page 99 tells of how Gabriel, a thoughtful Latino man in his mid-30s, stopped drinking. In his drinking days, he was a guitarist with the attendant rock ’n’ roll lifestyle. He was incarcerated after committing a felony while drunk, and came to prioritize “knowledge and truth” in sobriety. The page encapsulates a major theme within my dissertation, which is a phenomenological and semiotic analysis of how alcoholics undergo a moral transformation using Alcoholics Anonymous (AA) and other cultural resources. I did fieldwork with self-identified alcoholics in Austin, Texas from 2011 to 2013, inquiring into a central problem they faced during drinking and sobriety: the ethical questions “Who am I?” and “How should I live?” The page demonstrates how studying addiction illuminates the importance of the will in how Americans conceptualize and shape personhood.

When asked about when he stopped drinking, his immediate response was that it was a choice. It took almost two years for his sentence to be carried out, and in that time, he did not go to AA meetings or receive any other treatment. He never overtly identified as an alcoholic, but did not vigorously oppose it, either. He had issues with the wording of the First Step, “We admitted we were powerless over alcohol—that our lives had become unmanageable.” He thought it should be worded, “Admitted I believed that my life was unmanageable, that I was powerless over alcohol.” I asked what the significance of “believed” was. He explained:

“You think you can only do something this way, and it’s all about how you picture it, how you perceive it. When I was drinking, I tried to stop many times. I couldn’t. But I believed that alcohol had this grip on me, and that’s not true. Alcohol was just something I used to avoid things. To avoid dealing with things I needed to deal with. The [Twelve] Steps give alcohol this magical power. I kept myself from drinking. Before AA, I didn’t drink, and that’s because I made the decision. I’m not going to drink; this is it. I made a promise to Kerrie [his wife] that I wouldn’t drink…I still remember that feeling, of making that choice, and how it impacted me, saying that. I remember saying after hangovers, never again, but not meaning it… I’m willing to say that I’m doing it under my own power, so to speak. It is what I will, so in a sense it is willpower, and that would be totally rejected in a traditional meeting, although some people say, “It’s just us making choices.” I think that it is my choice. If I did relapse, I would have to make a conscious decision to do it. I would have to put myself within access of the drink, so it’s not gonna magically fall in my lap. Even if it does, it’s not going to magically pour in my mouth.”

AA members say alcoholics stop drinking when they “hit bottom,” a situation in which they receive “the gift of desperation.” Along these lines, Gabriel “meant” his promise, given his legal troubles and questions of what kind of husband he was. To him, this feeling was crucial in stopping drinking. Given his and others’ emphasis on affect, Heidegger’s concept of mood is useful.  Whether and how we engage with things in our world depends on our mood. I combined this insight with Peircean semiotics to theorize that mood influences what interpretations of a sign vehicle become available to an interpreter. Desperate alcoholics may consider alternate interpretations of what alcohol signifies and disengage from drinking. Gabriel’s circumstances generated a mood conducive to doing that.

His deliberations continued historical debates on will. Rejecting his Jehovah’s Witnesses upbringing, he disavowed free will, calling it “a Christian invention.” He also denied that addiction determines his behavior. His formulation of choice echoes 18th century theologian Jonathan Edwards, who wrote that although our wills are not free, each of our actions are free because we might have done otherwise. When Gabriel believed he could “only do something this way,” his choice was 1a) drink, or 1b) not drink, an impossible choice for him. When he “pictured” things differently, he reinterpreted his choice as 2a) avoid problems, or 2b) deal with problems, and 3a) disregard Kerrie, or 3b) keep his promises. Thus, Gabriel formulated a type of ethical personhood for himself when he reconfigured drinking and relapse into a series of choice-based actions, any point at which he could reinterpret his actions and act otherwise.

Takamine, Linda. 2017. “Alcohol, Virtue, and the Making of Persons in Contemporary America.” University of Michigan, Phd dissertation.


Michael Prentice’s Ranks and Files

My dissertation explored how corporate hierarchies are embedded within genres of communication in South Korea. I conducted fieldwork in the headquarters of one of Korea’s largest domestic steel conglomerates where I followed how top managers across expert departments controlled subsidiaries through different techniques. My main theoretical focus in the dissertation was connecting things happening in the “office,” like making PowerPoints and holding meetings, with our understanding of the nature of corporate entities themselves. Following how different departments drew on documents, systems, and projects, as modes of control, I made the broader claim that organizational borders take shape around the categories and pathways traced in different genres.

Page 99 interestingly lands directly on what I called the “pig’s feet” incident. It is one of a few places in the dissertation where I discuss hoesik (sounds close to “way chic”), one of the most visible genres of corporate culture in Korea. Hoesik refers to after-hours eating and drinking between coworkers or partners. The event at hand took place between two Human Resources teams, one from the headquarters and the other from a subsidiary. We met at a famous pig’s feet restaurant off of a back alley somewhere in Seoul. I described how the event brought together two teams through conviviality and consumption in which the overt hierarchical relations between their organizations would be momentarily set aside. It was a generally gregarious time, until an abrupt moment in which a mid-ranked manager from the subsidiary team brought up work. He lamented that the headquarters team made too many requests at the last minute. Interestingly, he directed this to the junior-most member from the headquarters, Ki-ho, who was responsible for collecting files from the subsidiaries. It was a strange encounter: Ki-ho was socially subordinate (in rank) but pragmatically superior (in terms of files). In the chapter, I used this incident to discuss the tension between rank hierarchies (which are made very explicit across speech, writing, and behavior), and organizational hierarchies (which are embedded into modes of knowledge production or even occluded altogether, like in group encounters). Hoesik is normally considered a domain outside of formal work itself, but I argue it was one social genre tied to a broader reorganization of corporate relations between the headquarters and subsidiaries.

Michael M. Prentice. 2017 “Ranks and Files: Corporate Hierarchies, Genres of Management, and Shifting Control in South Korea’s Corporate World.” Phd. Dissertation, University of Michigan.