Mary-Caitlyn Valentinsson on her dissertation

My dissertation, titled “Language Use and Global Media Circulation Among Argentine Fans of English-Language Mass Media”, explores the links between globalization, media/pop culture, and language through a study of Argentine fans of massive English language media and pop cultural franchises. I look at how Argentine fans of franchises like Harry Potter, Doctor Who, Star Trek, Supernatural orient to English as a semiotic resource made available through these texts—and how engagement with globally-circulating media fandoms offers a venue for working out local ideas of class status and Argentina’s position within global cultural flows (Appadurai 1996).

Page 99 (which is the PDF page 99 and the “real” page 99—I purposefully arranged my pagination in this way to avoid potential mis-matches like that) bridges two data excerpts that I use to give ethnographic detail about how orientations to subtitling vs. dubbing relate to Argentine notions of socioeconomic status. (For clarity’s sake, I’ll include the data that appears on page 98; for length’s sake I’ll leave out Excerpt 17, which essentially makes the same point as Excerpt 16).

Excerpt 15. “Las voces originales”

1 me gusta el sonido original (.) las voces originales (.) I like the original sound (.) the original voices (.)
2 el tratamiento de sonidos (.) como te dije yo había the way the sounds are (.) like I said before I’ve
3 estudiado antes (.) sé que se pierde algo pasando al studied [English] before (.) I know you lose things
4 castellano y no (.) prefiero ir no sé ir a otro cine pero translating to Spanish and no (.) I’d rather I
5 (.) ver los subtítulos (.) sí dunno go to another theatre but (.) to see the
6   subtitles (.) yeah

 

This comment frames a preference for subtitled English-language media as a result of advanced instruction in English (lines 2-3). And indeed, as I have mentioned before, most of my participants have exceptional proficiency in English, largely due to self- teaching efforts rather than a particularly strong English-language education program in Argentina’s public schools. Pointing also to discourses of “maturity” that were mentioned earlier, these statements frame preference for subtitles as a stance held by people who “know better”.

Of course, what these comments elide are the fact that access to high-quality English language education in Argentina is class-stratified. As discussed throughout this section, English language classrooms in public schools leave much to be desired, so unless one’s family has enough disposable income to pay for attendance at an instituto, there are limited resources for developing the kind of linguistic proficiency that is presumed necessary to “prefer” subtitling to dubbing. Still, commentary that explicitly invokes the role of class in preferences for linguistic mode of media consumption did come up. See, for instance, these two comments from online surveys in Excerpts 16 and 17.

Excerpt 16. “Una disposición estatal”

 

1 Hace un par de años las producciones originalmente A few years ago productions originally in English
2 en inglés solían subtitularse, ahora suelen consumirse tended to be subtitled, now they tend more to be
3 más dobladas en la televisión por cable o abierta, consumed dubbed on cable or public broadcast tv,
4 dado a una disposición estatal que buscaba el because of a government program to develop the
5 desarrollo de la industria del doblaje y favorecer dubbing industry and favor Spanish-language
6 contenido en español. Por lo general, los doblajes son content. In general, the dubs are good and faithful
7 buenos y fieles al material original, prefiero las to the original material, I prefer the subtitled
8 versiones subtituladas dado que considero que a versions because I think that sometimes certain
 9 veces ciertos significados originales pueden perderse meanings can get lost in translation. Subtitles tend
10 en la traducción. La subtitulación suele preferirse en to be preferred in higher socio-economic classes
11 estratos socio-económicos más altos (los que llegado (even among those who can understand without
12 al caso incluso pueden entender sin la necesidad de subtitles, depending on their competency in
13 requerir subtítulos, dependiendo de su competencia English), in contrast to dubbing.
14 con el inglés) al contrario del doblaje.  

Because the chapter this page appears in is focused on tracing the major ideological frameworks through which Argentineans think about the role of “English” in their country, it doesn’t capture how this plays out in the way Argentine fans of these media franchises construct their identities as fans (that’s Chapter 4), or how fans will creatively reinterpret/recontextualize/remix globally-circulating media texts in a way that feels iconically “Argentine” (that’s Chapter 5). But by and large I do feel that this section nicely represents some of the major themes of my dissertation.

One such theme is the balancing of binaristic tensions—educated vs. uneducated, monolingual vs. bilingual, local vs. global—and how these get worked out through the perception and use of language. Another key theme of my dissertation highlighted here is how media and pop culture are used to make sense of people’s everyday life experiences. The speakers in Excerpts 15 and 16 have constructed cultural narratives that legitimize or justify certain modes of media consumption as indicative of particular class or educational backgrounds—and in the case of Excerpt 16, how such narratives are perpetuated by the state! At least in a superficial way, page 99 shows a glimmer of how English-language pop culture is made (linguistically) relevant to Argentineans’ every day lives.

 Valentinsson, Mary-Caitlyn. 2019. “Language Use and Global Media Circulation Among Argentine Fans of English-Language Mass Media”. University of Arizona, Ph.D. Dissertation.

References

Appadurai, Arjun. 1996. Modernity at Large: Cultural Dimensions of Globalization. Minneapolis, MN: University of Minnesota Press.

 

Mary-Caitlyn Valentinsson, Ph.D is a Visiting Assistant Professor in the Department of Anthropology at Appalachian State University. Her work focuses on the social circulation of language, pop culture, fandom, and social media. Find her work at mcvalentinsson.com or on Twitter @DrMCV.

 

 

 

Robert Samet on his book, Deadline

https://www.press.uchicago.edu/ucp/books/book/chicago/D/bo38871952.html

Interview by Alejandro Velasco

Alejandro Velasco: Venezuela is in the news these days, but that wasn’t always the case. For decades Venezuela seemed relatively understudied, considered “boring” and uneventful in contrast to the rest of the region. Then Hugo Chávez was elected in 1998, and academic – and media – attention gradually took off. What drew you to study Venezuela, and the media in particular?

Robert Samet: Like many people, I was initially drawn by the grassroots political project that coalesced around Hugo Chávez, but it was the extraordinary media environment that made me choose to do fieldwork in Venezuela. Before graduate school I worked in advertising. My master’s thesis dealt with terrorism preparedness campaigns in the United States, something with which I had experience. For my doctoral research, I wanted to continue working on media and democracy but in a different setting. Venezuela was perfect. It was the most diverse and arguably the freest environment for journalism in the Western Hemisphere. It was also the most polarized. Although I didn’t know it at the time, the media battles playing out in Venezuela were a precursor to what has become the new normal in much of the world.

Alejandro Velasco: As you describe in rich and dynamic detail in Deadline, the media was an early, crucial, and sometimes even literal site of political struggle in the Chavez era, not just a flashpoint but a platform for chavistas and anti-chavistas to seek to impose deeply divergent visions of the country and gain control over its future.  But your book takes a surprising turn. It focuses on a specific subset of press coverage – crime beat reporting – that at first glance seems to stand outside the fray of the larger media battles that have shaped the Chavez era. Why did you decide to focus on crime reporting, and how do you think this specific focus sheds light on broader media struggles in contexts of bitter polarization?

Robert Samet: Crime journalism was not part of the original plan. I’d intended to do participant observation with media producers on either side of Venezuela’s political divide, but after a few weeks the research stalled. It wasn’t a problem of access. Most of the news organizations were happy to open their doors, and being a gringo from a prestigious U.S. university didn’t hurt. The problem was that people kept repeating stories I’d already heard. Either the private press was part of a vast anti-Chávez conspiracy (chavistas) or the Chávez government was a corrupt dictatorship intent on ending press freedom (opposition). Back and forth. I decided to start working with crime reporters because violent crime was an issue on which there was an emerging consensus. Focusing on crime allowed me to provincialize Chávez. I could see how reporters went about the business of finding cases, gathering facts, and framing stories. I also observed how they used crime stories as a platform to mobilize grievances, apportion blame, and propose solutions. A distinct pattern emerged. After a few months of working the Caracas crime beat, I started to see a broader logic that governed the practice of journalism in Venezuela.

Alejandro Velasco: Populism is much in vogue as an explanatory device but the term is fraught, seeming at times to mean everything and nothing. One common and contradictory trope is that the press is both a catalyst for and a bulwark against populist politicians who rely on media coverage – positive or negative – to attack freedoms and staid institutions. Your book offers a refreshing and important contribution, viewing “populism” less as a political phenomenon than as a category of analysis to understand fields of cultural and political contestation. How did you arrive at populism as a theoretical framework, and what do you think Deadline adds to debates on what populism is and isn’t?

Robert Samet: Thank you! I couldn’t agree more with your assessment. Populism is a term that is frequently misused. Much of the current scholarship has adopted a top-down definition that confuses populism with the discourse of charismatic leaders. That’s one of the reasons anthropologists have largely avoided the topic. I only turned to theories of populism because I was trying to explain the mobilization of “denuncias” (denunciations) by Venezuelan journalists. Denuncias are crucial for understanding the style of journalism that came to dominate Latin America in the late twentieth century. I expected to find a large literature on the topic, but there was virtually nothing on denuncias in English or in Spanish. I had to create my own theoretical framework. Around this time, I picked up Ernesto Laclau’s book On Populist Reason and found a lucid explanation of the practices I’d observed on the crime beat. Although I have issues with some of Laclau’s normative assumptions, his work allowed me to formulate an empirically grounded analysis of the role that media plays in populist mobilization, a topic on which Laclau himself is silent. In this regard, I think that my book can serve as a roadmap for thinking about the relationship between media and populism more broadly. Instead of starting with a check list of attributes by which to quantify the relative populism of different leaders (ala the work being done by “Team Populism”) we have to start with the grievances of ordinary people and the channels through which these grievances are mobilized.

Alejandro Velasco: Venezuela is one of the world’s most violent countries, even as you also observe, there is much debate about what precisely that means, with wildly divergent statistics often thoughtlessly tossed around in leading media accounts. That leads to an important meditation that runs through Deadline, about the meanings of violence beyond figures, but also and perhaps more importantly, about larger epistemological tensions in a world where not just policy making but most decision making and reporting about it is increasingly dominated by “hard” numbers.  As someone who is not an anthropologist I’m curious: what do you think a book like Deadline – and the discipline of anthropology more broadly – has to say about how the value of ethnography and qualitative methods at a time when these tools seem increasingly to be questioned as valid or important?

Robert Samet: I’m secretly fond of numbers and spent a lot of time pouring over crime statistics. Violent crime in Venezuela is exceptionally bad by any measure. Because it was a political flashpoint the numbers were weaponized. Organizations associated with the opposition often inflated the homicide rate, while the government went to great lengths to hide it. This is a pattern with which criminologists are familiar. The solution is not better numbers. It’s better context. That is what good ethnography and good journalism have in common. That is also one of the things my book provides—a nuanced, empathetic, and policy-relevant description about struggles to control perceptions of crime. However, ethnography is much more than mere context. It is a resolutely empirical methodology, one that is far better suited to studying moments of political and socio-economic upheaval than quantitative research. As I learned in my advertising days, quantitative data is great for predicting behaviors within a closed system, but it is not particularly useful if you want to understand how individuals or groups will react to something radically new. For that you need a methodology with a stronger grounding in peoples’ lifeworlds. To return to the subject of populism for a moment, data scientists were not the ones who foresaw the current wave of upheavals. It was scholars whose research was close to the ground and whose work had an ethnographic sensibility. For anyone who wants to understand where things are headed, I’d argue ethnography is more relevant than ever.

Alejandro Velasco: You write that fieldwork for what became Deadline began in 2007, continuing through multiple research visits of different length until just recently. That means you have witnessed Venezuela arguably at the height of chavismo’s popularity and power, through Chavez’s death, through Nicolas Maduro’s first years in power, and more recently, during the country’s dramatic economic collapse. As an ethnographer, what special challenges do you feel you’ve encountered researching and writing in such a fast-changing context? And based on your research and writing on Venezuela, what has surprised you – and what has failed to surprise you – about the turn the country has taken in recent years?

Robert Samet: So much has changed over the past decade. When I started out, Venezuela was one of the few bright spots in an otherwise bleak world. Today it is in crisis. For an ethnographer, the speed of change definitely posed a challenge, but it was compounded by the political stakes. Ever since I started working in Venezuela, the situation has been misrepresented abroad. In the United States, for example, the GOP is using Venezuela as an example of the dangers of socialism, a move that even The New York Times flagged as baldly misleading. Back in 2007, it was easy to counter partisan assertions about dictatorship, censorship, or political persecution; fast forward to the present and it’s more difficult. Take the issue of crime control. Under Chávez, the Venezuelan government rejected tough-on-crime policies as instruments of racial and socio-economic oppression. Under Maduro, it has embraced them. Tough-on-crime policies have been the hallmark of rightwing populism since the 1980s, so it’s troubling to see an ostensibly leftist movement champion tactics similar to those we see in Brazil under Jair Bolsonaro or the Philippines under Rodrigo Duterte. I would not call Maduro’s punitive turn surprising—if anything, I was amazed that Chávez managed to hold out against pressure to move in this direction for so long—but it creates a real conundrum. How do you write honestly about a topic that has become the object of political football? As someone sympathetic to the plight of ordinary Venezuelans as well as the ideals of the Bolivarian Revolution, I’m acutely aware that my critiques could be used to justify brutal sanctions or to make a case for war. That’s what made this project so challenging. There is a very narrow tightrope that I’m trying to walk.

Alejandro Velasco: One of the more provocative contributions Deadline makes is identifying the multiple pressures beat reporters face in climates of intense of polarization, pressures that go well beyond a simple state versus independent media binary.  Instead you show how beat reporters are susceptible to both overt and subtle forms of manipulation by management, by colleagues and interlocutors caught up in the fray of polarization, and of course by larger political tensions as they affect daily life, the object of their reporting.  That seems to echo another recent book on the media in Chávez-era Venezuela (Naomi Schiller, Channeling the State, Duke 2018) by noting that debates about press freedom – in Venezuela and elsewhere – often miss power relations in the press itself, power relations that are compounded but also obscured when the dynamic becomes one that pits “the state” versus “the media.” What contribution do you want Deadline to make to debates about the role – and the power – of the press in society, and about how we should think about the relationship between state and the media, as seen through the eyes of beat reporters?

Robert Samet: Here in the United States we are slowly waking up to the fact that press freedom is not all it’s cracked up to be. The myth of press freedom obscures how corporate entities have been remaking the state in their image for the better part of a century. Nowhere was this vice grip on the media challenged more imaginatively than Venezuela. Deadline looks at how private interests shaped political speech. Channeling the State describes how grassroots media projects set out to democratize access to cultural production. I think that the two books are complimentary. They show, albeit from different angles, that the media is a platform on which state-making projects are staged. In this respect, Naomi and I both challenge anti-statist assumptions that became prevalent in the critical humanities and social sciences from the 1980s onward. I hope that my book encourages a new generation of students and activists to work to change the nation-state rather than formulating newer, ever more sophisticated critiques of it. Among other things, I want readers come away with a greater appreciation for limited government regulation of things like online hate speech or the circulation of deliberate falsehoods. In the United States, these have become the vehicles for white nationalism. It is time to shut them down.

Alejandro Velasco: The book is at once engagingly written and theoretically rich. It also is both deeply situated in the Venezuelan experience, while resonating loudly in debates that extend well beyond Venezuela – about the craft of journalism, the meanings of populism, the work and policy of urban policing. It also strikes me as a book that makes an overarching argument, but whose chapters can also stand alone. That’s all to say, I can see it adopted in many different courses and settings – from introductory courses in Latin American culture, to political theory courses, to public policy course in urban planning, to advanced journalism seminars, and more. Can you give advice on a few ways someone wanting to incorporate Deadline might teach it productively? Or perhaps a more difficult question: How would you teach your book to undergraduates?  Are there chapters that are particularly well suited to teach independently? If read in full, are there auxiliary materials you would pair with it?

Robert Samet: Thank you! I teach at a liberal arts college and I wanted to write an ethnography that was relevant to my colleagues but also accessible to undergraduates. You’re right to observe that Deadline is constructed around a central argument, however there are also chapters and sections that stand alone. For example, I’d recommend chapters 2-4 for anyone who wants a depiction of how the stigma of criminality is stamped on the urban poor. These are the book’s most accessible chapters and I think they are conducive to undergraduate teaching. For graduate instructors who are interested in the book’s theoretical contributions, chapters 5-8 probably hold the greatest appeal. This is where I take up theories of media, democracy, populism, and representations of violence. For someone trying to explain how the Venezuelan landscape changed over the last twenty years, then the book’s first two chapters and the conclusion are probably the most important. How would I teach it? I think that Deadline is best suited for unsettling received wisdom about Venezuela and the relationship between media and democracy. I’d introduce the book by having students look for examples of how Chávez and Venezuela are portrayed by the international press. Then, I’d have them watch Kim Barley and Donnacha O’Briain’s 2003 documentary The Revolution Will Not be Televised. After that I’d dive into the book itself. I think that it pairs particularly well with journalistic accounts of Venezuela, like Jon Lee Anderson’s “Slumlord” published in The New Yorker (2013) or Frontline’s “The Hugo Chávez Show” (2008). But I think that it’s even more interesting when you pair it with contemporary discussion of social media, fake news, and ideals of journalism. In my opinion, Deadline is the best available case study of how populism operates in and through the media. It avoids the hype about new media as well as the liberal handwringing about evils of populism. I want students to come away with a nuanced understanding of a pattern that is built into the very fabric of our democracies.

 

 

Devin Proctor’s page 99 test

My dissertation, On Being Non-Human: Otherkin Identification and Virtual Space, is based on five years of ethnographic engagement examining identity construction and social practice among the Otherkin, a group of several thousand people who self-identify as intrinsically other-than-human. Otherkin recognize their bodies as biologically human, but their inner selves as non-human (such as wolves, dragons, elves). Because the group meets almost exclusively in Internet spaces, the dissertation follows the Otherkin across platforms—Second Life, Facebook, YouTube, Tumblr, and Reddit—to trace how digital technologies can be used to mitigate the misfit between their bodies and identities.

Page 99 appears near the end of Chapter One and contains the transition from one large section to another in a discussion delineating “Otherkinity” as a term and an identity category. Here it is, without edits:

***

It is possible that other-than-human-ness has been an intrinsic facet of humanity from our very beginnings—images of human shape-shifting can be seen in the Lascaux cave paintings, created roughly 17,000 years ago (Henneberg and Saniotis 2016). If this experience of other-than-human-ness has, indeed, been occurring all over the world throughout history, it stands to logic that it did not simply stop due to Western modernity and post-enlightenment science. Yet, aside from the Otherkin (and children, as mentioned above) we have seen no large scale non-human identity category in Western, industrialized nations. A possible reason other-than-human experience has not been recorded on a larger scale in the West is that people did not have a name for it. When observed elsewhere, we have simply referred the myriad other-than-human experiences with the umbrella term animism. This same type of animism in Western contexts has not been available as a way to be a human (Hacking 1995, 2006). And now it is: it is called Otherkinity.

An Otherkin is a Kind of Human

As much as Otherkinity is a felt, experienced, embodied state of being, it is also socially constructed. I mean this in the sense that it is a category of identity based around a culturally constructed set of criteria, like being obese, or a woman, or mentally ill. Philosopher Ian Hacking calls these “human kinds,” by which he means “classifications that could be used to formulate general truths about people; generalizations sufficiently strong that they seem like laws about people, their actions, or their sentiments” (Hacking 1995, 352; see also Goffman 1963).

***

This passage might seem, at first, a poor representation of the work, since it mentions nothing of the Internet and contains absolutely no ethnographic content or even a citation to an actual anthropologist. On a more theoretical level, however, it speaks to one of the dissertation’s foundational assertions: that our identities as humans are just as culturally constructed as they are biologically designated. While this dual formation can be seen quite clearly in the case of my interlocutors, I would argue that it is true for us all. The tension between cultural and biological human identity underpins political arguments about which bathrooms we can use and the relationship between DNA testing and membership in particular ethnic groups. Indeed, one of the main arguments that I put forth in the dissertation as a whole is that the Otherkin represent a larger shift in body-understanding from a Cartesian bounded vessel to something more plastic and negotiable, epitomized in growing numbers of people identifying as trans* fluid, nonbinary, and neurodiverse. The term I offer for this wider phenomenon is open-bodied identification. Further, I argue that our increasing interaction in and with Internet spaces—as a technologically-mediated form of animism—helps to foster this open-bodiedness by extending the indexical relationship between our bodies and our identities.

 

Proctor, Devin. 2019. “On Being Non-Human: Otherkin Identification and Virtual Space” Ph.D. diss. The George Washington University.

Devin Proctor can be contacted here: dproctor@gwu.edu

Cited References

Goffman, Erving. 1963. Stigma: Notes on the Management of Spoiled Identity. Simon & Schuster.

Hacking, Ian. 1995. “The Looping Effects of Human Kinds.” In Causal Cognition: A Multidisciplinary Debate, edited by D. Sperber, D. Premack, and A. J. Premack, 351–94. Symposia of the Fyssen Foundation. New York, NY, US: Clarendon Press/Oxford University Press.

———. 2006. “Making Up People.” London Review of Books, August 17, 2006. http://www.lrb.co.uk/v28/n16/ian-hacking/making-up-people.

Henneberg, Maciej, and Arthur Saniotis. 2016. The Dynamic Human. Bentham Science Publishers. https://doi.org/10.2174/97816810823561160101.

Sarah Mitchell takes the page 99 test

For the sake of full disclosure, I’m going to start my reflection on my Page 99 with a quick nod to the blog’s editor. When Dr. Gershon started the Page 99 series on the CaMP blog, I was acting as the blog administrator. We had chatted about the concept and structure of the series and at some point, she expressed a concern that people would start ‘gaming’ the series so that they purposely made the 99th page an exceptionally good page from their dissertation, to make it more coherent or smart-sounding. Of all people, I’m probably most susceptible to this temptation. Well, I just want to assure her and the readers of the blog that while I am particularly pleased with what my 99th page wound up being, I did not do this on purpose. I must give credit to my committee that requested further theoretical discussion at the beginning of the document after reading the first draft and thus pushed this page into its current position. If that hadn’t happened, you’d likely have read something about TIFF’s scandalous history…who wants that? Instead, my Page 99 comes from my third chapter in a section I labelled, Glamorous Work: A Geertzian Turn.

After laying out the scope of the dissertation in the introductory chapter and elaborating the key concepts in the second, this third chapter is where I place those concepts in context. I focus on a particular night in 2014 when my husband and I were conducting an interview with film director Kevin Smith and we get into trouble with the red carpet coordinator. I use this particular incident to illustrate the central social relationship of the film festival that exists between filmmakers, film audiences and the film festival organizers who act as special intermediaries between the first two groups. In this final section of the chapter, I reveal that I am purposely echoing the structure of Geertz’s “Deep Play: Notes on the Balinese Cockfight” because I viewed this social relationship as akin to the one described in Geertz’s essay (1977). As I describe a few pages earlier, Geertz argues that the cockfight is play because the risks involved are ‘really real’ for the birds and only symbolically real for the bettors. But I see the inverse on the red carpet. The really real risk does not lie with the single film or even single film screening but with the filmmakers, film audiences, and subsequently, their intermediary, the film festival organizers. This page outlines this risk. As the page concludes, in terms of economic and status risk, I argue the highest risk lies with the organizers, the few that connect the many at the festival. And, in this sense, what they engage in is not ‘deep symbolism told in meaningless play, but material work performed in glamorous iconography’. As I end the chapter a few pages later, I set up the subsequent chapters where I dive further into the intricacies of this work in this context. But before moving forward, I suggest that this glamorous work is perhaps not unique to the film festival setting but extends upward through the ‘prismatic distortions’ of global mediascapes (Appadurai 1990).

It is admittedly an ambitious chapter and this page highlights some of its grand assertions. But while the attempts to connect my own theory to cultural anthropology luminaries is perhaps too aspirational for a dissertation, as someone who has spent years in media pens elbowing my way into position for a clear shot of the celebrity du jour, the distance between red carpets and cockfights is not as far as one might assume.

Sarah Mitchell. 2017. Glamorous Work: An Ethnographic Study of the Toronto International Film Festival. Indiana University, Phd.

 

Mack Hagood on his new book, Hush: Media and Sonic Self-Control

Hush: Media and Sonic Self-Control (Sign, Storage, Transmission) by [Hagood, Mack]

https://www.dukeupress.edu/hush

Interview by Jacob Smith

Jacob Smith: Hush offers a strikingly original take on the history of devices and practices that offer control over the sonic environment. As a framework for your analysis, you coin the terms “orphic media” and “empty media”: what are these?

Mack Hagood: In its narrowest sense, the concept of orphic media refers to the ways people use audio media to create a safe space for themselves. In Greek mythology, Orpheus saves the lives of the Argonauts by neutralizing the Sirens’ song with a song of his own, pacifying the treacherous environment of the Siren Strait. Over the past sixty years or so, a number of media devices that operate on this principle have arisen: bedside machines that generate white noise or nature sounds, commercial recordings and smartphone apps that do the same, wearable devices that counteract tinnitus, noise-canceling headphones, and others. All of these technologies fight sound with sound to control one’s environment, thereby allowing the user to control her own subjective state. If we think of these disparate technologies as the products of a single industry, it generates billions of dollars by promising control over how we feel, sleep, and concentrate. But up until now, we haven’t thought of orphic mediation as a media practice—and, in fact, we haven’t thought of most of these technologies as media at all, because they don’t have “content” in a traditional sense. They are “empty media” that challenge our scholarly and lay notions of media as technologies that inform, entertain, or transmit messages. In fact, these media aren’t meant to be paid attention to at all, which is what allows them to be so effective!

Now, this might seem to be simply a quirky and overlooked product category or a lacuna in the field of media studies, but I argue that it’s much more than that. In the book, I use these technologies as a way to explore the way listening has become difficult, painful, and even paranoid in the era of the attention economy, which equates the liberal subject with controlled attention while also flooding consciousness with voices, information, enticements, and distractions, undermining any possibility of self-control. This personal, sensory conflict fuels our politics of filter bubbles, right-wing echo chambers, campus safe spaces, and other contemporary controversies around listening. Studying listening is useful because a similar reactivity and even physiology are at work when we recoil from a sound we find uncomfortable and when we recoil from a social situation or even an idea that we find uncomfortable. So, in its widest sense, the concept of orphic media is about more than sound technologies. It claims that the most fundamental purpose of all media use is not to transmit information, but rather to navigate our affective relationship to our environment. And it’s the misguided ways we try to stay in control of that relationship that drive our current conflicts.

Jacob Smith: Your first chapter concerns the use of orphic media by the sufferers of tinnitus. What is distinctive about these practices in the broader terrain of orphic media? What methodological challenges did you face when writing this chapter?

Mack Hagood: In the course of studying orphic media, I quickly realized that people with buzzing, ringing, or other putative phantom sounds in the head or ears were among the most committed users of these technologies. During my ethnographic study of tinnitus and the roles that media play in its diagnosis and treatment, I came to understand just how high the stakes of orphic media use can be. Many of us experience tinnitus to some degree or from time to time and are relatively unbothered by it, but for a small minority of people, tinnitus is a deeply disturbing experience that interferes with personal relationships and the ability to work or enjoy life. And as an invisible disability, inaudible to others, tinnitus can often be met with skepticism and impatience. Loneliness, anxiety, and depression are strongly associated with suffering from tinnitus in this way.

By visiting audiology clinics, research centers, and tinnitus support groups, as well as volunteering with the American Tinnitus Association for a number of years, I met many people with tinnitus and learned a great deal about the nature of aural suffering. And, indeed, almost everyone I met used white noise or other orphic technologies either as digital folk remedies or as prescription media, under the guidance of an audiologist or other clinician. They used media as what Foucault called “technologies of the self” that help us bear the burdens of liberty, the requirement to be free of hindrances and limitations that a liberal society places upon us.

When you ask about methodological challenges, I think perhaps you are referring to my own struggle with tinnitus during my fieldwork, which I discuss in the book. Hush is based on my dissertation and shortly after my research proposal was approved by my Ph.D. committee, I accidentally overfilled a bicycle tire at a gas station and it burst right next to my left ear, leaving me with very loud tinnitus. I was quite upset by this and now I had to begin my fieldwork on the subject of tinnitus, interviewing people about it and thinking about it every day. It was really challenging and I found myself dealing with similar anxieties and depressive feelings as my interlocutors, which not only heightened my empathy for them, but also added a visceral, lived dimension to my analysis. It made me understand the intimate relationship between fear and control, the way that refusing to accept what wasn’t freely chosen only amplifies suffering and, conversely, the way that opening oneself up to sounds we didn’t choose can actually diminish our suffering. Truly, the only way I was able to stop suffering from tinnitus was to gradually accept that it was part of my body and my experience, whether I wanted it or not. In the end, my experience and study of tinnitus was the key to understanding the impetus for all orphic media and to formulating the critique that evaluating life only in terms of the freedom to choose actually instills more fear and suffering into life. Continue reading

Harri Englund on his new book, Gogo Breeze

Interview by Ilana Gershon

http://press.uchicago.edu/ucp/books/book/chicago/G/bo27256361.html

Ilana Gershon: While this book ostensibly focuses on one radio presenter, because Gogo Breeze interacts with such a broad range of the public, one has to know a tremendous amount about Zambian agriculture, legal and informal inheritance, and so on, to understand how he functions as a radio personality.  This presents a significant organizational dilemma for a monograph that will be read by non-Africanists.  How did you decide to focus on Gogo Breeze and what choices were you struggling with as you organized the book?

Harri Englund: Although he is not the owner of the radio station Breeze FM, Gogo Breeze is by far the station’s most popular personality – a household name in Zambia’s Eastern Province. Even a blind would have seen in him a fascinating subject for anthropological research. However, one of the challenges I faced was to think of ways of making my study more than a biographical account. Here I found some help in the extended-case method that I had used in my previous work. A basic point in that method is that although the anthropologist may focus on a person or an event, that focus is merely a starting point for exploring relationships and networks of variable scales.

It always surprises me how unaware anthropologists working in other world regions seem to be of this method that was developed by people such as A. L. Epstein, J. Clyde Mitchell, and Victor Turner on the basis of their work in Zambia and Malawi in the 1950s and 1960s. Many of the processual and reflective issues that became prominent in anthropology more recently were, to some extent, prefigured by the extended-case method. It may be a measure of the dominance of American authors and “schools” in the post -1980s Anglophone anthropology that these methodological innovations in the discipline’s past have been forgotten.

In any case, while Gogo Breeze is based on other methods than the extended-case method alone, it made me wove issues such as agricultural policies or inheritance rules into the narratives themselves rather than devoting separate chapters to a “context.” Such a separation between contextual and analytical chapters could result in the false impression that what happens on the ground is merely an illustration of structural principles at the macro level. It was in response to Malinowski’s use of the case method as an “apt illustration” that the extended-case method got developed. The aim was to capture in the unfolding of actual relationships, conflicts, crises, and events potential for transformation and thereby to show that not everything in social life flows from some first principles. The added challenge for me was to pursue this methodology where it had never been attempted before – in the study of mass mediation and its apparent detachment from personal relationships. Although I did not develop the point in the book, the study of ritual, such as in Turner’s work, could of course offer some parallels in this regard.

Ilana Gershon: How does Gogo Breeze, the radio announcer at the heart of this book, create webs of obligations despite or because of how ethereal the utterances through radio as a medium can seem to Zambians?

Harri Englund: The topic of obligations is a prime example of how the book seeks to integrate the study of personal relationships with the interest in mass mediation. I also have other reasons for being interested in obligations as an issue in anthropological theory. One formative interest I have had ever since my graduate research in the early 1990s is the forms that liberal theory and practice have taken in Africa and in the study and critique of human rights. In so far as the so-called rights discourse has often become rather thin on the complex ways in which people are subject to cross-cutting relationships and networks, anthropology would have something to contribute from its past insights into obligations. But just as obligations (or duties) are too simplistically imagined as the flipside of rights in the rights discourse, so too have anthropologists, especially those who don’t work in Africa, tended to forget how much work there is in the discipline on the topic of obligations – or they have tended to see obligations as some Durkheimian or structural-functionalist counterpoint to “freedom” or “ethics.” The more sophisticated recent work on morality by anthropologists is much less committed to pitting freedom and obligation against each other, but reading Meyer Fortes or Max Gluckman could have led to similar recognition much earlier in that literature.

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Jena Barchas-Lichtenstein takes the page 99 blog test

My dissertation looked at how media impacts community. Specifically, how does the global circulation of regular publications help create a sense of community among 8 million Jehovah’s Witnesses in more than 200 countries, and how do we know that these publications are key?

Before writing this blog, I spent a lot of time thinking about the affordances of new technologies: was I supposed to look at the page numbered 99, or the 99th page of the PDF file?

As an anthropologist, I’m not normally in the business of talking about intentions – but Ford Madox Ford died well before the age of the PDF, so I started with the page numbered 99.

Unfortunately, if I am honest, that page (page 116 of the PDF) is one of the most boring pages in the entire document. It’s the very end of chapter three, which introduces two different types of field sites: the town where I conducted primary research and the global institution of Jehovah’s Witnesses. This particular page lists out physical research sites:

Additionally, I visited both Jehovah’s Witness worldwide headquarters in Brooklyn, New York and the Mexico Branch Office near Mexico City. Worldwide headquarters, collectively known as Bethel, include collections of buildings in three New York cities: Brooklyn, Paterson, and Wallkill, where a total of nearly four thousand Witnesses live and work.

So I turned to the 99th page, or page 82. That’s about halfway through this same chapter. It’s also the page where I first introduce the role of Jehovah’s Witnesses in my primary research site:

Jehovah’s Witnesses from elsewhere in Mexico first arrived in Zapotitlán in the mid-1940s and had converted approximately half the population by 1959 (Turner 1972: 90). Community members seem to get along well despite these divisions, but there are some aspects of life in which they are strongly felt. For example, most Mexican communities hold large festivals on the holiday associated with the town’s patron saint. In Zapotitlán, however, since Catholics are not a majority and adherents of other religions do not want to contribute or participate, these events are no longer held.

The page then moves into an anecdote about religious responses to the celebration of an important political anniversary in the town. It sets the scene, to be sure – but it doesn’t fully succeed at capturing the tensions between the centralized global institution and the practices of one small community. For that, you might still need to read the whole thing.

Barchas-Lichtenstein, Jena. 2013. “When the dead are resurrected, how are we going to speak to them?”: Jehovah’s Witnesses and the Use of Indigenous Languages in the Globalizing Textual Community. Ph.D. Dissertation. University of California, Los Angeles.

Leigh Chavez-Bush’s “Chefs, Cuisine, and Convergence”

My dissertation explores media networks within the Chicago culinary industry. At three fieldwork sites I conducted participant observation and employee ethnography with media producers, chefs, and software app developers at the intersections of food and media. My main theoretical focus is on how different actors experience and adapt to digital media’s impact on culinary culture. Using the concepts of hypermediacy, authenticity, and immediacy, I demonstrate the struggle emerging between these networks and highlight the very real barriers to successful collaboration prosumerism is breeding across production cultures.

Page 99, just shy of the conclusions drawn from my first ethnographic research site, is set during a food-focused audio competition. It opens with an intern commenting on the user-submitted short documentaries she remixed into a teaser for the competition’s main event, an “Audio Feast” announcing the winners:

I really respect and admire each person that submitted a piece, I feel like they put so much thought and effort into each second…that you may not know listening, but when you’re producing or editing them you discover all these things, like taking out a little silence to make the story tighter…

The Audio Feast brought in five famous chefs to represent the winning documentaries in a food event focused on dialogue rather than degustation. The awkward premise shined a light on the highly divergent perspectives, processes, and products of the participant groups. Audio producers use scripted material and careful production to simulate the authentic through hypermediation. Chefs, on the other hand, deliver authenticity through the immediacy of production, distribution, and consumption.

As the event organizers, the media experts dictated logistics, creating a counterfeit culinary environment in which the media novices, the chefs, were required to perform. The chefs found it challenging to adapt their production culture and largely defaulted to the immediacy-focused taste, temperature, and timing of their milieu, even though the audience would not eat their food. When chefs were able to sublimate their own ethos and embrace the hallmarks of new media, crafting (inedible) Instagrammable food and sharing emotionally compelling narratives, they achieved some level of audience connection. But the collaboration, on the whole, was fraught with conflict and consternation and showcased the lengths to which media novices will go to avoid media production—even at the cost of their own authenticity. Ultimately, the Audio Feast exchanged participation for exposure, allowing the chefs to sidestep media creation and prosumption while shining a light on the spoils prosumerism promises to deliver.

My dissertation draws from this example as I move through the interconnected web of the culinary community, further exposing the trajectory of a culture growing increasingly more reliant on hypermediation to discover, feel, and claim tangible human experiences. How will this change the way we eat? We can only anticipate the #flavorofthefuture.

Leigh Bush. Slow Food and Fast Fast Flows: Chefs, Cuisine, and Convergence. Ph.D. Dissertation. Indiana University, Bloomington, 2017.

Leigh Bush earned her PhD from Indiana University’s Food Studies program where she researched the effects of new media on the culinary industry. She studied and worked in wine, dairy and meat production in Europe and the United States before doing her ethnographic research on food, media, and tech startups in Chicago. She has been a fellow at the IU Food Institute and at the travel and exploration digital media company, Atlas Obscura/Gastro Obscura. She has been host of the wine documentary Hoosier Hospitality: Wine, and guest-host of WFIU’s syndicated food radio program Earth Eats. Currently, she works in the tech industry in Colorado, writes freelance for the publication, Westword, and teaches adjunct at Johnson and Wales University, Denver. You can reach her at leigh.bush@gmail.com.

Ulla Berg on her new book, Mobile Selves

Mobile Selves: Race, Migration, and Belonging in Peru and the U.S. (Social Transformations in American Anthropology) by [Berg, Ulla D.]

 

https://nyupress.org/books/9781479803460/

Interview by Ilana Gershon

 If you were in a long customs line, like the one in the complex and evocative vignette with which you open your book, and you struck up a conversation with an immigration lawyer who happened to be just ahead of you in line, how would you describe your book?

Any migrant almost always exceeds the legal category they inhabit for US immigration purposes and this “excess” is a central concern in my book. I would probably focus on describing the communicative practices that people in my study use to navigate and fit into the legal categories available to them, including various visa categories. Lawyers are of course extremely aware of the complexities of people’s experiences when they try to construct a client’s case as compelling for any type of relief, but they also for obvious reasons need to shy away from engaging how people’s communicative practices are performative and context-dependent.

Migration is both a social and signifying practice that link the individual to the social collectivity. In contexts of migration, the migrant body is the center of these processes of signification; it is that which is read by others—for example, immigration officers, Anglo-Americans and non-migrant relatives—and that which in the most fundamental sense mediates all action upon the world. In the book at large, I discuss how the larger constraints of the migration process—and of social and racial orders more generally—constantly prompts migrants to communicate to others— U.S. immigration officials, Peruvian government officials, elite Peruvians, people in their home towns, US employers, and wider publics—an image of who they are or are expected to be and how they wish to be seen. Such images are necessarily always partial; indeed, they deny any facile claims to legibility embedded in normative and ideal-typical representations of who is a “Peruvian,” an “immigrant,” a “non-citizen,” a “refugee,” and so on. This is where the anthropological perspective is different from the legal one and could produce interesting debates!

How have biometric technologies changed people’s experiences of traveling between Peru and the United States?

Before the implementation of biometric passports and screening systems at USCIS checkpoints, it was still relatively easy for someone from Latin America to travel on someone else’s passport. In Mobile Selves, I give the example of two brothers who used the same passport to enter the US sometime in the 1990s. One of them told me: “We look like each other…and they [that is, the immigration authorities] can’t tell the difference anyway. To the gringos all cholos look the same.” But in the biometric era, not all cholos “read” the same!

Biometric technologies transform the body’s surfaces and characteristics into digital codes to be ‘read’ by a machine. But the meaning of the biometric body is always contingent upon the social and racial contexts in which it will be read and how it is tied to identity from the perspective of the social and political institutions that control the international movement of people. But of course, as many critics of biometrics have also argued, the burden of surveillance will continue to fall disproportionately on poor, marginal, and racialized communities. That is one of the problems with biometrics.

The heavier reliance on biometric identification also puts more weight on the visa interview and less on a portfolio of supporting documents. An average visa interview at the US consulate in Lima now lasts 3-5 minutes, and this opens up for all sorts of questions about the arbitrariness and the social and racial logics by which visa decisions are made, including about the issuing officer’s assumption about some people’s worthiness of a US visa over others. I think biometric technologies have intensified many people’s experience of being subjected to a controlling racial regime.

You describe how the experience of transnational migration has changed for people because of all the possible media people can now use to connect with family members back home.  Yet just because these technologies exist doesn’t mean that it is socially possible for Peruvian migrants to use them.   I was wondering if you could say a little bit about some of the social complications surrounding these technologies that make using these technologies a challenge both for those in Peru and those in the United States.

It is often assumed that just because communication technology exists, it will automatically make us feel more connected to our loved ones across time and space. But the expectation that you have to be reachable and connected at any point in time can be both exhausting, impractical, and also undesirable – we all know this from our daily lives! Such expectations were often difficult to meet both for labor migrants abroad as well as for family members in Peru, because of complicated work schedules, long workdays, little free time at their disposal, controlling employers or workplace surveillance, or limited options to connect in rural areas in Peru.

This is the main issue with celebratory accounts of the affordances that new media environments are supposed to offer for the enactment and experience of social relations across time and space. Yes, disenfranchised migrant mothers can use Skype or Facetime to check in on their children from afar, but this technologically mediated form of communication cannot substitute the intense multi-sensorial experience of being able to tug your own kid (not someone else’s) into bed at night or to be there for them if they wake up in the middle of the night after a nightmare or if something bad happens at school.

Considering these complex social dynamics undergirded by global inequality, I disagree with scholars who diminish or even disregard the social and emotional cost of separation by proposing that polymedia environments contribute to making the absent other tangible and therefore come to constitute the other person and hence the relationship itself. For most people in my study, new technologies could alter feelings by momentarily collapsing distance and institute forms of co-presence, but at the end of the day most migrant mothers lived on in the United States mourning the prolonged separation from their children and other relatives. Along with this, the feelings of abandonment in some children towards their migrant parents extend into their adolescence and adulthood as resentments that cannot easily be undone even as a person grows up and acquires more tools to understand your parent’s actions.  Feelings such as pain, loss, suffering over separation and distance, longing, sadness, and nostalgia or the more positive ones such as love, compassion, intimacy, and belonging continued to animate the lives of migrants in affective and material ways despite the changing technologies used to produce these social and intersubjective relationships through long-distance communication.

I was wondering if you could discuss the different attitudes Peruvian migrants have towards audio-cassettes and videocassettes, and how these different media ideologies shaped the genres people use to circulate images and stories circulated between Peru and the U.S.

Absolutely. Most recent migrants are constantly preoccupied with maintaining the social bonds of kinship with family and relatives left behind via long-distance communication, remitting small amounts of money from their meager entry-level U.S. salaries, and by circulating a variety of material and media objects. In this way, they seek to remain emotionally connected and relevant in the everyday lives of their families in Peru and socially visible in the communities they left behind. For example, in Chapter 3, I evoke the concept of “remote sensing” specifically to discuss the attempts of migrant parents to “feel” and “know” their children’s lives and whereabouts from afar. This communicative, sensory, and mediated practice, which employ both aural and visual technologies, regularly plays out against dominant social norms that cast “communicative” migrants abroad in a favorable light back home as caring mothers, responsible fathers, dutiful daughters, and reliable and dependable “hijos ausentes” (that is, absent sons and daughters of their rural communities of origin). But in the context of the prolonged separation caused by migration, “remote sensing”, I suggest, amplifies rather than ameliorates the social and emotional struggles of transnational families, because participants are often not able to perform according to the roles set for them by gendered and intergenerational normative frameworks. In this way, long-distance communication, as a form of social, cultural, and affective practice, is often fraught with tension, uncertainty, and power inequalities.

Some migrants in my study preferred visual means of communication and they claimed it gave them the added effect of seeing their loved ones. There was often an assumption that you can “fake it” over the phone but you cannot conceal your true feelings when video chatting (even if all forms of communication are of course performative – also face-to-face communication whether mediated by video or not). Many migrants also “produced” videos to send to their family members – either of everyday life or special occasions such as community events or fiestas. I show in the book how video production, consumption, and circulation figure centrally in migrants’ staging of their own social visibility as “worldly” and “cosmopolitan” ex-campesinos. Participants in my study were highly invested in monitoring, selecting, and negotiating the criteria for which images of migrant life abroad could be shared with those back in Peru and what, in turn, had to be made invisible and left out of circulation to avoid rumors, tensions, and accusations within transnational families or among paisanos back home. Of course sometimes particular image objects escaped intended networks of circulation and moved beyond specific audiences. In these cases, imagery served as “visual evidence” that could complicate people’s efforts of self-fashioning. I show how such revelations have implications for the production of social cohesion within transnational migrant collectivities, and how circulating images may serve as new forms of social control and surveillance. In sum, visual and oral forms of communication have significant differences but both extend and also complicate social relations and in their own way expose the inherent tensions and ambiguities of the migrant/transnational condition of Andean Peruvians.You published this book before Trump was elected, turning anti-immigration sentiment into an official government position. If you had a chance to talk to a room full of Trump supporters who were willing to listening respectfully to academics, what would you like them to know about your research?

Ha ha—fact-seeking Trump supporters? That seems like a hypothetical scenario at this point in time, but ok… I would probably feel compelled to first talk about the many contributions of immigrants—Latin Americans, in particular—to the US economy and society and to expel some of the many “alternative facts” about these populations circulated by the Trump administration’s propaganda machinery.

What currently counts as “immigration policy” in the US is a series of contradictory piecemeal actions, most of them based on long-lived racial anxieties and nativist ideologies, which do not add up to any coherent policy. Unfortunately, by not having a coherent immigration policy, the US has become a world leader in the undermining of human potential. Trump’s recent decision to end DACA is a text-book example of such complete lack of perspective.

I would give examples of the profound existential resourcefulness of most of the mobile Peruvians I came to know during my research to show Trump supporters how the drive to better oneself and the larger community is not a US invention but one that is widely shared by migrants around the world; one that cannot but make America much greater in the future than what it currently is today. Immigrants don’t take jobs, they create them. We are not parasitical on the US economy; we make this economy happen on a daily basis.

Hopefully, the Trump era will soon be reduced to a crazy minor parenthesis in modern US history, but what not only a room full of attentive Trump supporters specifically, but US whites more generally must acknowledge and work to change is how in the United States mobility is intimately tied to race and privilege (or the lack thereof). This is one of the basic points of the book that I would attempt to convey in such a situation.

 

 

 

Sylvia Martin on her new book, Haunted

https://global.oup.com/academic/product/haunted-9780190464462

Interview by Maria Nikolaeva Lechtarova

The integration of ethnographic detail, media theory, and analysis throughout your book creates a fluid space for critical thought, as well as enchantment with the subject matter. Writing multi-sited ethnography is a notoriously difficult task. How did you first decide that having a comparative framework was necessary for your analysis? What structuring insights guided your writing process? 

Thank you. Yes, transnational multi-sited ethnography is very challenging. Due to time and funding constraints, you can’t always spend equal amounts of time in each place (and even if you do, there’s no guarantee that you’ll come away with commensurate observations). Yet multi-sited ethnography is also rewarding, as you acquire various perspectives.

More than a comparative study, I consider this ethnography a connective study. Comparison is built into multi-sited ethnography, as George Marcus has said. Yet there are some fundamental similarities between many entertainment industries around the world, especially commercially-driven ones. So, I intended to “follow the activity” into differently located sites with their own particular histories and contexts, to discover specificities as well as commonalities and links between the industries.

Both the Hollywood and Hong Kong media industries operate at multiple scales, simultaneously, and I tried to capture that. They may present as fairly self-contained and separable from one another. Certainly in the day-to-day production process, people are often deeply immersed within their immediate environments. However, the entirety of the production activities of these two industries is not always contained within the city in which their industry is based. Sometimes filming has to occur on location, across state, national, or regional borders. Or, a production may bring in talent or money from other parts of the world. And in fact, Hollywood and Hong Kong have been directly connected to each for about a century through particular individuals, ideas, and financial investments.

The Hollywood and Hong Kong industries also share a long history of being highly commercial, and both have had to increasingly contend with China’s growing film industry – more directly than most other national film industries. Both are seeing more and more of their projects and their workers physically cross borders for economic reasons. And both have tended to be male-dominated at the studio executive level and on set.

Therefore, despite their differences, Hollywood and Hong Kong share many concerns and issues. This is why I didn’t organize the book into separate geographies; there is no pure “Hong Kong Section” or “Hollywood Section”: neither place exists in isolation. In trying to convey film and television production as a diffused, transnational practice, we move back and forth across specific sites within chapters, which combine findings from both places.

By using the concept of media assemblage as an organizational device in the writing as well as an analytical approach to understand the empirical evidence, I was able to preserve the open-endedness that I often saw. (This open-endedness includes some of the overlap between film and television production in both places, too.)

So, I refer to this book as a connective study because I explore material and thematic links between the two industrial centers, alongside the contrasts. Now, there are a couple chapters that deal primarily with one site, but even those still refer to the other site. For instance, in the chapter devoted mostly to Hollywood, I included observations of Hong Kong filmmakers working at a Los Angeles studio, partly as a way to show how in its own backyard (or, backlot), Hollywood is more transnational in its production activities than even it realizes sometimes – and reliant on Asian labor. In our contemporary globalized world, we often operate in industries or institutions that may appear very geographically contained yet are actually quite porous. As a result, place-based worker identities in the States and Hong Kong have been caught up in issues of nativism and racism in the former and localism in the latter.

Of course, there are some very significant differences between the Los Angeles-based industry and the Hong Kong-based industry, especially in regards to geopolitical and economic power, which I discuss. This is why multi-sited ethnography – from research to writing – means grappling with the tension between compartmentalization and connection. It entails shifting perspectives, or multi-sightedness. I found that people in both industries had their own reasons for emphasizing both the uniqueness of their industry and its unity with other national media industries. Figuring out the contours of this relationality has been exciting

I found your concept of “media assemblages” to be a portable tool for comparing very different media worlds. Ethnography stands as the anthropologist’s media of choice to disentangle and explicate the assemblages in field research by constructively distancing them from the spectacles of the anthropologist’s fascinations. However, if you were going to make a documentary film of this book, how would you envision it? Who would be your intended audience, and how would it compare to the audience of this book? 

Making this book into a documentary is a great idea! I’d focus on my finding about the intersection of religion and media production. Some people are surprised to hear that Hollywood studios skip “unlucky” 13 in their numbered sound stages, one studio having even kept a psychic on its payroll (confirming industry hype about “the magic of moviemaking”!). And folks in Hollywood are intrigued to hear about incense burning on Hong Kong film sets to ensure an auspicious shoot, as well as astrological forecasting. Meanwhile, they themselves may collect St. Clare of Assisi icons (she’s the patron saint of television) to help them through the various challenges of filming – the social and emotional risks as well as physical and financial ones. For instance, when filming a death scene in either industry, concerns about mortality can trouble the cast and crew, immersed as they are in these stylized settings.

Why this particular focus? The assumption that there is an absence of religion in the culture of industrial production remains quite strong among people I talk to in both the U.S. and East Asia (especially the United States). The assumption is fueled by economic rationalization and the Enlightenment narrative of a steady march towards scientific reason. Sometimes people see its presence, but they don’t think about its implications.

Anthropologists know that modernity doesn’t mean the loss of mysticism. And people who study performance or religion know that there is a long history of the two being intertwined. But a public anthropology film that shows actors reading Scripture on set or producers budgeting for the hoih geng lai (“opening lens”) ceremony would help general audiences see that “modern” and technologically sophisticated workplaces are not free of religion and spiritual expressions, especially in industries that hinge on so much uncertainty and insecurity. Anthropologists have a lot to offer in helping people to question received categories. Despite the presumed secularity of commercial media environments, actually, expressions of religion and the supernatural are enfolded, sometimes expected, in the very spaces and practices of these businesses. They can even guide work decisions, such as when and where to film.

Hopefully such a film would generate more conversations about the precarious conditions of media labor, and the experience of contemporary work in general. It would make evident to people that we do indeed draw from a variety of cultural elements to make our labor more meaningful, to legitimize decisions, and to protect ourselves as we work, even (especially) in bureaucratic or mechanized settings. The question could then be raised: what other professional workspaces and activities commonly considered secular are actually influenced by, or inclusive of, expressions of formal or informal religion as well as the supernatural? Trading floors? Science labs? Our understanding of managerial accountability and decision-making may then take on another dimension.

This becomes particularly relevant as we consider the implications of automated labor and robot replacements, especially in an industry that increasingly relies upon computer-generated images and digital doubles to enhance or replace the human form. We should think deeply about what it is that human beings bring to the workplace. In addition to the particular skills or talents we offer, people harbor foibles and fears, inspirations and intuitions; these are not mutually exclusive. Our memories of past experiences and anticipations of future events shape our productive capabilities. Our cosmologies – the way we think about the universe whether we’re atheists or adherents – also play a role in formulating our outlook and our decision-making in the workplace (explicitly stated or not). Although corporations and labor management often discourage you from bringing the totality of who you are to work, and some people become quite successful at partitioning themselves (with recent advances in robotics likely to intensify the pressure to do so), not everyone can accomplish this, nor, perhaps, should we always strive to.

In your chapter on “Affective Labor” you illuminate the critical emotive aspects of film production that often take backstage to the “effects” of film reception. How does industry folklore of criminal involvement and encounters with death during the production process circulate publicly?

The industry folklore of those things has frequently circulated through broadcast and print media and rumors in both places. There is a history of organized crime in both industries, especially in Hollywood in the ‘30s and ‘40s. Gangsters such as Bugsy Siegel and Meyer Lansky remain part of the American popular culture landscape, inspiring books and movies. Years ago the Hong Kong actor, director, and producer Philip Chan, who actually used to be a police superintendent prior to joining the film and TV industry, spoke to Hong Kong and British media about triads in the Hong Kong entertainment world. But you don’t hear too much in the news today about organized crime in the Hollywood or Hong Kong film/TV industries.

It’s also worth mentioning that literally a century ago Hollywood became a magnet for drug dealing and use. News reports and rumors of drug use (some legal, some not) among silent film stars contributed to Hollywood’s early reputation as an immoral environment. Over the years, complicated issues of accountability and ethics arose for actors in particular, a few of whom have in interviews and memoirs referred to being “offered” certain substances by production members or management to help their job performance, whether it be for energy, recovery, weight loss, and so on, somewhat similar to athletes and U.S. combat pilots. Manipulating the corporeal and emotional potentials of its workers – even creating a distracted worker – became a tactic of those who manage affective laborers.

Other kinds of illegal activities are regularly reported in the media, such as managers embezzling money from actors. Especially in Hollywood, there’s a lot of contract litigation that gets covered by the trade publications and entertainment media. Other forms of potentially illegal activity, such as discrimination and sexual harassment or abuse on film/TV sets, may publicly surface through reportage of law suits, interviews, and now blogs, social media, and leaks, more so in the U.S. than Hong Kong. The amount of unpaid labor in Hollywood via internships has also come under recent legal and media scrutiny.

As for fatalities, news of accidents on set in Hong Kong circulates in print media. The drowning death of a cameraman on a Jackie Chan film a few years ago in Hong Kong (which was a US/China/HK co-production) was reported around the world because of the big names involved on the film. Accidents during filming on Hollywood projects typically appear in Hollywood trade publications as well as American mainstream media. Regarding the very recent death of stuntman Jon Bernecker on the set of the American TV show The Walking Dead, I was glad to see that the L.A. Times included quotes from OSHA about the lack of workplace protections in its coverage. This kind of context and scrutiny by journalists in both places is needed, especially for productions that film on location, where safety is not always so rigorously followed and rushed schedules can lead to very dangerous mistakes.

You weave together a complex, composite image of the Hong Kong and Hollywood film industries by analyzing their overlapping cinematic and occult histories, as well as their common mode of expression – the camera. I enjoyed peeking through the aperture of your ethnography to consider the space of film production as having its own supernatural gaze – one that shouldn’t be met head on, like that of an onstage actor. What were media workers’ relationships to image-capturing technologies in their lives offset, and how did they differ from their professional roles as mediators between worlds? 

When they’re working, they don’t have a lot of time off-set, in Hollywood or in Hong Kong. Between projects, the relationship to those technologies operated for many of them on a continuum. Film and TV are visual mediums. In both sites, it is in many media workers’ best professional interests to be familiar with how their work looks on-camera (depending on their job: their set design, their direction, their lighting, their angles, their bodies, and so on), as well as the latest developments in camera technologies. Many technical personnel in particular devoted some time off the set to these technologies, so it’s a pretty consistent relationship.

Lots of media workers, even extras, wardrobe assistants, and set designers, often described locations or scenery they observed in their downtime with an eye to how they might look on camera. With smart phones, now “everyone” is a photographer or filmmaker and nothing is too esoteric to be captured and curated. Yet industry members striving to remain employed and competitive have for many, many decades been professionally primed to evaluate all the world as a potential film location, to assess any and all surroundings as a possible backdrop. Offset, they are still mediating between worlds: their private and professional ones.