Michelle Williams takes the page 99 test

One half of page 99 of my doctoral thesis is a photo, taken at eye level of a group of Tongan students sitting cross-legged on the ground of their school courtyard in Auckland, New Zealand. They are rehearsing for an upcoming cultural festival that is the central topic of my research. I am sitting, unseen, with the students as we learn the performance item together. The movement of our bodies and voices has become synchronous over several weeks of practice and in this moment, the production of culturally-specific movement and sound is a uniting factor among myself and the student participants. However, the image also represents a key problem central to my fieldwork methodology: although membership in a music-community transcends difference in some ways, how would I bridge the spaces created by authority, power, ethnicity and age? How could I represent young people’s experiences effectively and help to bring their voices to the fore within a discipline that often excluded them? These questions were significant components in constructing my research model.

My research approach was informed by both Pacific research frameworks and recommendations from ethnomusicology, many of which overlapped in their emphases on relationships, collaboration, and reciprocity. Educational research helped me to problematize how I would represent myself to students, and was essential guidance to the shifting roles I undertook as a learner, music-community supporter and friendly teacher (the latter during the focus groups we co-created). Throughout my fieldwork I attempted to daily to bridge the spaces created by my adult authority and my privileges as a white American researcher, through shared love of popular music, my immigrant status, my Christian upbringing and the common goal of representing “our” school at the cultural festival. Although I had to concede a number of limitations, I was pleased that ultimately the experiences and viewpoints of the students were a major component of my findings, and included several “firsts” in research with Pacific youth in New Zealand.

Michelle Ladwig Williams. 2019. The ASB Polyfest: Constructing Transnational Pacific Communities of Practice in Auckland, New Zealand. University of Auckland, Phd.

Jennifer Hsieh takes the page 99 test

Jennifer Hsieh Page 99 Test

Media scholars, philosophers, and anthropologists have all written about noise—that mysterious sonic object that can be grating to the ear at the same time that it becomes a celebrated call to human action. “Let’s make some noise!” is a phrase that unleashes a liberatory self, daring the addressee to break away from the “same ol’, same ol’,” of everyday life. In other instances, noise is unwelcomed. News reports over the past few years have covered the case of US diplomats’ exposure to a high-pitched, screeching sound that may have caused neurological damage. This linkage has not yet been proven, but that has not stopped researchers from weighing in on the case.

Given the mercurial ways in which noise captures the social and political imagination, I took a radical commitment towards the empirical in my dissertation, Noise Governance and the Hearing Subject in Urban Taiwan (2017). An ethnography of environmental noise control in Taiwan, I investigated the technological and material efforts of citizens, bureaucrats, and acousticians toward incorporating hearing and listening into the social and political domain. I examined the interplay between a technocratic definition of noise and the individual experience of noise by shadowing noise inspectors to a variety of sites, including construction zones, restaurants, and apartment buildings.

At first listen, the everyday sounds of Taipei exist multiple worlds apart from the effervescent noise at protests, or the weaponized noise of political affairs. Nevertheless, these different registers exemplify ways in which noise participates in and produces social worlds. As I found in my research, the symbolic and metaphorical treatments of noise were not wholly separate from a mechanical approach to noise and, in fact, informed one another.

On page 99, I delineate the interests of different stakeholders in Taiwan’s noise control system: “While government agents utilized health and environmental discourse on noise to exercise political and social control over Taiwanese subjects, individual citizens called for increased noise control as a form of civic activism to hold the government accountable for managing the people.” Continuing on, I trace the double-bind of noise control that attends to the social and political needs of both citizens and the state: “On the one hand, noise control supported environmental rights from a liberal progressive view by advocating for a healthy and safe living environment. On the other hand, these social movements were used as substitutes for continued social and political control by a regime with roots in authoritarian forms of governance. In other words, both liberal progressive and authoritarian agendas utilized environmental and public health in the service of conflicting discourses: one for civic activism in advocating for citizens’ rights; the other for the continued justification of government oversight over everyday life.” Given the divergent, contradictory accountings of noise in Taiwan, it is difficult to determine whether noise is celebrated or unwanted; instead, noise is that which keeps the conversation going, producing political subjects by way of the sounded environment. By considering the multiple agendas held by various parties around noise control in Taiwan, I examine how the object of noise remained an enduring social and political phenomenon precisely because of the way it exceeded both official and civic efforts to systematize it.


Hsieh, Jennifer. 2017. Noise Governance and the Hearing Subject in Urban Taiwan. Ph.D. Dissertation. Stanford University.

Jennifer Hsieh is an LSA Collegiate Fellow in Anthropology at the University of Michigan, Ann Arbor. Her current book project is a study of the scientific, bureaucratic, and audiovisual practices underlying the production of environmental noise from early twentieth-century Taiwan to the present. She has previously held research fellowships at the Max Planck Institute for the History of Science in Berlin, the Vossius Center at University of Amsterdam, and Fairbank Center at Harvard.


Jasmine Folz on her dissertation

Page 99 of my dissertation about free and open source software in India begins with a description of children dancing at a community centre in a Bengaluru slum. This community centre is run by the Free Software Movement of Karnataka, who invited me to spend the weekend with them in October 2016. Following the discussion of dancing I transition to a conversation I had with one of the activists, a middle class man in his 20s I call Rohit. He told me that these are the children of maids before sharing that he always felt he should be nice to maids but he had not considered their lives outside of his home. Working with these children has shifted his awareness of their lived experience and he now visits some of their homes in the slum. I then discuss the fact that although the free software activists have come together to promote free software, that this centre:

…represent[s] their significant commitment to using their mission as a technologically defined group toward social ends. The fact that the software they are using on the old PCs in the centre is free is imperative to the activists. However, the activists accept that to the students who visit the centre, the nuances of free software are almost irrelevant within the context of their need for practical help with school, exposure to the possibilities outside of their habitus, and a safe space to relax and just be kids.

I suggest this ability to downplay the groups’ stated mission can be understood as an extension of Indian middle class activism which has historically used a variety of tools to ameliorate social inequalities. The page then transitions to the next section of the chapter outlining the history of the middle classes in India during British colonial rule.

This test holds for my example. Indeed, this page epitomises much of my dissertation. Namely that free software in India is a technology which is mobilised towards social ends by a relatively elite group of practitioners attempting to improve their nation on multiple fronts. Rather than creating software, the Indian free software community spends most of its energies in the social work of evangelising to students, government, and industry. My dissertation ultimately argues for contextualising technology within political, economic, and sociological contexts as a corrective for much of STS which, despite its many valuable insights into how technology is created and understood, overly focusses on analysing circuits and flows of power all the while gliding over and around the structures that create, maintain, and reproduce power. Rather than describing how different actors are connected within networks which constantly, simultaneously reshape themselves, by showing how technology has developed and been wielded in different times and places to different political and economic ends we are better equipped to work towards mobilising technology for a different and more equitable future.

Jasmine Folz. 2019. Free and Open Source Software in India: Mobilising Technology for the National Good. University of Manchester, Phd.

Jasmine Folz is currently a senior social researcher for a small consultancy in London called Alma Economics.

Carrie Clanton takes the page 99 test

My PhD thesis, Uncanny Others: Hauntology, Ethnography, Media, started out as an ethnographic study of people who pursue ghosts as a hobby in the U.K. As a visual anthropologist, I was interested that the methodologies of ghosthunters mirror the work of some anthropologists who have taken up media; both aspire to use audio-visual recording media in an almost scientific fashion to “capture” their respective, and at times elusive, Other.

Page 99 of my thesis falls in the middle of a fieldwork narrative in which I am establishing ghosthunters as a metaphor to critique how anthropologists have tended to incorporate media into their work. In the excerpt below I am detailing a commercial ghosthunting weekend (GhostCon), organized by a group called Ghost Research Foundation International (GRFI), that I attended in Nottingham; I had encountered events such as water-divining and séances, each accompanied by rigourous pseudo-scientific methodology and audio-visual recording equipment, as well as by more esoteric tools such spirit mediums:

I am surprised at this most unscientific way to gain knowledge—is this what GRFI means by its research “evolving”? To what degree have ghost hunters really taken up science, and where does this merging of science with so-called New Age practices fit in? I had recently been told by a ghosthunter, who also happened to be a physicist, that sometimes a good medium is needed to get results. He was referring to his use of quality recording equipment to capture supposed voices of the dead; but at GhostCon, and at quite a few other ghost hunts I attend, a living, psychic medium seems to be an accepted and indeed sought-after piece of “equipment” to have around, and somehow not at all contrary to the scientifically based methods also being employed.

A break from my PhD to have two babies (and subsequently too many middle-of-the night readings of Derrida) saw me return to academia in the field of cultural studies and focus in on the concept of hauntology. I ultimately argued that media is hauntological in nature—it is able to freeze and manipulate time–to evoke and conjure other people, times, and places–offering a potentially critical approach to representation that differs from traditional ethnography.

Few anthropologists today would aspire to the sort of wholesale salvage and archival tasks originally touted as the great promise of media recording devices in the field. But few have embraced media and its uncanny temporality as a way of producing cultural representations that are more on par with James Clifford’s notion of surreal anthropology than the outputs suggested by the early manuals on visual anthropology–and their very similar counterparts, the how-to guides for ghosthunting that I encountered in my fieldwork.

Carrie Clanton completed her PhD at the Centre for Cultural Studies at Goldsmiths College, University of London in 2017. She lives in Melbourne, Australia, and is currently writing a monograph about soundtracks. 

Carrie Clanton. 2017. Uncanny Others: Hauntology, Ethnography, Media. Goldsmiths College, University of London. Phd dissertation.


Beata Jungselius takes the Page 99 test

My page 99 is found within the chapter ”Summary of findings and contribution of thesis”
of my thesis ”Using social media” in which I explore social media use (especially social
photography) in a permanently online, permanently connected world (Vorderer et al.,
2017). The aim of my thesis is to describe what constitutes social media use in a world of
smartphones with cameras, why and how social media use is meaningful as a category of
activity, and to contribute with new insights on how social media skills and perceptions
change as practices and platforms develop. Conveniently, the very first sentence leads us
right into one of my main findings:

”activities ranging from active involvement with producing content as well as managing relationships and time, to more passive ways of planning and monitoring social media activities.”

This sentence concerns different levels of engagement in social media use and the need to acknowledge a broader variety of activities when aiming to conceptualize social media use.   People engage in social media use with different levels of engagement. When using social media, people negotiate between multiple kinds of use and activities. Social media users both passively consume content in social media, but they engage in
production and management of their content as well. Apart from editing pictures, writing tweets and posting stories, they plan their activities, they monitor the activities of others and they orient towards social media, even when not actively involved with their phones.

This kind of negotiating and interplay between the many elements and socially regulated practices sheds light on the complexity of social media use. Page 99 in my thesis mainly refers to one of the papers included in my thesis, ”Same same but different. Changes in social media practices over time” (2019). In this paper, my colleague and I present examples of social media use on different levels of engagement and describe how
numerous aspects, such as lifestyle, disposable time and technical capabilities shape social media use. By comparing data from interviews conducted with the same informants in 2012 as in 2017, we were able to show how social media use has changed over time.

Users are involved in a number of practices when using social media. However, the levels of involvement vary and therefor, there is no consensus on what constitutes social media use. Because of this, I argue that it is problematic to measure social media use in terms of time spent online, simply because it is difficult, both for users as well as researchers, to describe what social media use is. However, as pointed out in the final sentence of the page, I am neither arguing for equating using social media with simply being online:

”Although arguing for a widening of the definition of social media use, we suggest that care be taken not to widen the definition too much, as in equating social media use with “being online.”  Social media use still relies upon specific practices, and we argue that both those practices that are more active and those that are more passive, need more attention within the social media studies field.”

Rather, based on my findings, I suggest that social media use is: ”to engage in social practices such as planning, monitoring, producing, consuming, sharing and interacting around content. It is to make use of affordances to produce, share and interact in social media, to engage in a community of practice, to be familiar with idioms of practice, and to act according to the social rules that regulate those practices. Social media consists of users, shaping the platform vernacular and the idioms of practice within their communities of practice. These evolve over time; they are not static. Social media use is shaped both by design and technical capabilities as well as by the social practices
that users engage in. Habits, aesthetic preferences and social concerns are as involved in shaping the use of a social technology as technical capabilities are.” (Jungselius, 2019)

Jungselius, B. (2019). Using social media. Doctoral dissertation. Department of Applied IT.
University of Gothenburg. Thesis defended October 25th, 2019. Opponent: Professor
Richard Seyler Ling.

Jungselius, B., Weilenmann, A. (2019). Same Same But Different. Changes in Social Media
Practices Over Time. Proceedings of 10th International Conference on Social Media and
Society (SMSociety ’19) Toronto, Canada: ACM Press.

Vorderer, P., Krömer, N., & Schneider, F. M. (2016). Permanently online, permanently
connected: Explorations into university students’ use of social media and mobile smart
devices. Computers in Human Behavior, 63(October), 694–703. https://doi.org/10.1016/

Rahul Advani on page 99 of his dissertation

Page 99 of my dissertation is the first time in the dissertation that I provide an ethnographic example of how marginalized educated young men native to Pune assert their masculinity. My dissertation is an anthropological study of lower-middle class, college-going men in Pune, India, and the means by which they use Facebook to construct and rehearse their aspirational selves.

Though the passage does not mention Facebook in detail, the example that appears here of how young men comport themselves and display a masculine aggression in the city points to the continuities between their lives on and off-screen. Specifically, it alerts the reader to the kinds of techniques these men develop on Facebook to craft their masculine selves in order to accumulate and display social capital.

The passage appears towards the end of the dissertation’s first substantive ethnographic chapter, titled ‘Checking-in’ at another city, in which I examine how young men creatively subvert Facebook’s ‘check-in’ feature. Rather than using the feature as a recommendation service or pretending to ‘check-in’ at the city’s new spaces of urban leisure, they instead make visible the cartography of their lives. In doing so, they insist that the city they know on an intimate level is not erased from the Pune that appears on Facebook’s list of popular ‘check-in’ locations, one that is populated by trendy coffee shops, exclusive nightclubs and gleaming shopping malls:

I contend that the lines young men map on Facebook represent their desire to experience the city as a site of both pleasure and danger, as a place to be rebellious and be recognised, and ultimately belong, but on their own terms. On one occasion, as we were driving through the city, Rakesh revved up the engine of his Royal Enfield to produce a loud sound:

“Do you hear that? That is the sound of attraction! Everyone watches us. Even though making this sound is now banned in Pune, we do not care. We do not follow the rules.”

For Virat, his identity as a Punekar was articulated in relation to his knowledge of the urban terrain, for he knew exactly which chai tapri would be open at a particular time as well as the exact route to get there. This was a skill he described as lacking amongst other youth whose migration to the city had caused living in Pune to “become very expensive” in recent years:

“Most people who go to reputable colleges like BMCC, Symbiosis, Fergusson…are from outside Maharashtra. They are usually from places like Delhi, Bangalore. They have only been in Pune for two or three years. They do not know the roads like we do. We have been here all our lives.”

The processes of movement across the city through which young men assert their visibility and invite danger are tied not only to discourses of belonging but also masculinity. As mentioned earlier, this kind of propulsion of the body across the city was almost exclusively performed by men. According to Whitehead (2002), dominant notions of embodied masculinity emphasise “the ability to exercise control over space” (189).

The ways in which lower-middle class young men move through the city and the routes of their journeys – though not made explicitly visible on their Facebook pages – I suggest, are not disentangled from the map of Pune they inscribe onto the platform through their ‘check-in’ locations. Whilst ‘checking-in’ and moving from one place to another, they simultaneously draw out a specific way of being young characterized by pleasure and carefreeness; this stands in opposition to the lifestyles, new forms of consumption and academic ambition that upper-middle class and elite youth can afford.

My two interlocuters who feature in this passage, like many of the men who form the protagonists of my dissertation, are undergraduates enrolled in government colleges with dreams of obtaining IT jobs but limited means of achieving their aspirations. Their assertion for visibility takes a number of forms, including the selfies they post in which they make themselves singular, their strategies for acquiring Facebook Friends and ‘Likes’ through which they lay claim to large social networks, and as I discuss here, the city they make legible online.

Furthermore, this passage gives a sense of how the desire for recognition and respect among my interlocuters are tied to the physical environments they inhabit. Instead of seeking to escape reality or reach global networks through Facebook, I argue that they use the platform to enhance their local authority and make sense of their class positions in the city. This points to how their practices on Facebook are not formed in a vacuum. Rather, they are constituted by an interplay between the digital and the physical, with the intention that young mens’ performances of status-raising on Facebook ultimately leak back into their place-bound lives.

Cited References:

Whitehead, Stephen M. 2002. Men and Masculinities: Key Themes and New Directions. Cambridge: Polity Press.


Rahul Advani. 2019. Online and ‘real’ lives: The anthropology of Facebook and friendship among middle class young men in an Indian city.  King’s College London, Phd.

Joshua Bluteau on his dissertation

My temptation is to hedge my bets and confidently claim that I have two page ninety-nines. This is true in the sense that there is a literal ninety-ninth page, and a different page that is paginated as 99 – the former being a colour plate and the latter the first page of chapter 3, entitled:

“Other Elizabethans: the digital trope of the individual”

This disparity serves to highlight the juxtaposed nature of appearance and actuality, and how such concepts may not be a clean cut as they initially appeal; a theme that runs through the thesis.

This thesis spans the offline world of high-end bespoke tailors, shops and fashion shows in London, and the online world of Instagram, the images these tailors post online and a network of followers that surrounds them. The colour plate in question is a press photograph from a Joshua Kane fashion show I attended in 2016 as part of my fieldwork.

Page 99

At this event the boundary between online and offline was at its thinnest, and a wave of glowing smartphones rose and fell in the hands of onlookers seeking to capture the latest designs – images of which would appear online moments later.

There is an intentional mirroring, or perhaps reframing of Foucault’s (1990, 4) ‘other Victorians’ in the title of Chapter 3, as I develop a concept for how to conceptualise a group of men who shop at the kind of tailors who are known for outlandish and flamboyant design. My other Elizabethans are men who do not fit into established normative notions of how men in the UK dress – they are individuals.

“I will use the definition postulated by Dumont (1986) where the individual is an autonomous actor beyond the restrictions of society, though crucially my informants are at odds with Rapport’s (1993) notion that despite how we present ourselves, we are always inescapably ourselves. There is an important echoing of Dumont’s work in the way that my informants conceive of their own individuality as not “innate but learned”, or perhaps a better term would be ‘crafted’ (Morris, 1991, 263). In addition to this native category of the individual, I will also use an analytical category in line with the work of Berger (1970), who suggests that individuals are moulded by the society in which they live, becoming “collective constructs…reflecting social position” (Berger, 1970, 375 in Rapport & Overing, 2000, 193). This in addition to the work of Goffman (1980, 245), who conceptualises the individual as a performance, and one which can be altered for differing situations will form the basis of my analysis of my informants as individuals who are able to present different individual selves in the digital and terrestrial worlds; selves which are able to adapt to changing digital and terrestrial landscapes in which they exist.”

Fundamentally, this PhD asks two simple questions: why do certain men spend so much on particular clothing; and what is the nature of the digital world in which many of them display these clothes? In the same way that there are two page ninety nines, there are multiple selves that exist simultaneously online and offline, crafted through performance and dress. It is this contention that this thesis engages with, partially through a reflexive engagement of researcher as digital participant. Chapter 3 is preceded with a quote from The Three Musketeers where impetuous young D’Artagan knocks over Porthos and displays part of a garment he was trying to keep hidden.

“If Porthos had been on Instagram, this unfortunate incident need not have occurred. Dumas’ Musketeer could have displayed his partially embellished shoulder belt using artfully angled photographs which showed off the glittering gold front whilst keeping the buff behind invisible. As it was, his cloak attempted to craft his appearance through concealment but was undone by the unfortunate collision and subsequent entanglement with D’Artagnan. Whilst it is possible to affect such a manipulation of appearances, attempts to craft one’s self misleadingly in the terrestrial world are easily exposed; in the digital world however, such exposure is much harder to engender. This, Sartre (1993) would tell us, is the essence of acting in ‘bad faith’, attempting to deceive others around you as to your station in life.”

The nature of the digital landscape is complex, ever changing and ripe for crafting deceit, but it is a fieldsite like any other full of  ‘digital tribes’ lacking anthropological investigation.

Reference List

Berger, P. 1970. Identity as a Problem in the Sociology of Knowledge. In The Sociology of Knowledge (eds.) J. Curtis., & J. Petras, 373-384. London: Duckworth.

Dumont, L. 1986. Essays on Individualism. Chicago: University Press.

Foucault, M. 1990 [1978]. The History of Sexuality: Volume 1 An Introduction (trans. R. Hurley). London: Penguin.

Goffman, E. 1980 [1956]. The Presentation of Self in Everyday Life. London: Pelican.

Morris, B. 1991. Western Conceptions of the Individual. New York: Berg.

Rapport, N. 1993. Diverse World-Views in an English Village. Edinburgh: University Press.

Rapport, N., & Overing, J. 2000. Social and Cultural Anthropology: The Key Concepts. London: Routledge.

Sartre, J.P. 1993 [1988]. Essays in Existentialism (ed.) W. Baskin. New York: Citadel.


Joshua Bluteau completed his PhD at the University of St Andrews in 2018, and has ongoing research interests in digital anthropology, dress and adornment, the anthropology of fashion, menswear, gender and performance. He is currently a Lecturer at the University of Manchester, and can be reached at joshua.bluteau@manchester.ac.uk or followed on Instagram @anthrodandy

Mary-Caitlyn Valentinsson on her dissertation

My dissertation, titled “Language Use and Global Media Circulation Among Argentine Fans of English-Language Mass Media”, explores the links between globalization, media/pop culture, and language through a study of Argentine fans of massive English language media and pop cultural franchises. I look at how Argentine fans of franchises like Harry Potter, Doctor Who, Star Trek, Supernatural orient to English as a semiotic resource made available through these texts—and how engagement with globally-circulating media fandoms offers a venue for working out local ideas of class status and Argentina’s position within global cultural flows (Appadurai 1996).

Page 99 (which is the PDF page 99 and the “real” page 99—I purposefully arranged my pagination in this way to avoid potential mis-matches like that) bridges two data excerpts that I use to give ethnographic detail about how orientations to subtitling vs. dubbing relate to Argentine notions of socioeconomic status. (For clarity’s sake, I’ll include the data that appears on page 98; for length’s sake I’ll leave out Excerpt 17, which essentially makes the same point as Excerpt 16).

Excerpt 15. “Las voces originales”

1 me gusta el sonido original (.) las voces originales (.) I like the original sound (.) the original voices (.)
2 el tratamiento de sonidos (.) como te dije yo había the way the sounds are (.) like I said before I’ve
3 estudiado antes (.) sé que se pierde algo pasando al studied [English] before (.) I know you lose things
4 castellano y no (.) prefiero ir no sé ir a otro cine pero translating to Spanish and no (.) I’d rather I
5 (.) ver los subtítulos (.) sí dunno go to another theatre but (.) to see the
6   subtitles (.) yeah


This comment frames a preference for subtitled English-language media as a result of advanced instruction in English (lines 2-3). And indeed, as I have mentioned before, most of my participants have exceptional proficiency in English, largely due to self- teaching efforts rather than a particularly strong English-language education program in Argentina’s public schools. Pointing also to discourses of “maturity” that were mentioned earlier, these statements frame preference for subtitles as a stance held by people who “know better”.

Of course, what these comments elide are the fact that access to high-quality English language education in Argentina is class-stratified. As discussed throughout this section, English language classrooms in public schools leave much to be desired, so unless one’s family has enough disposable income to pay for attendance at an instituto, there are limited resources for developing the kind of linguistic proficiency that is presumed necessary to “prefer” subtitling to dubbing. Still, commentary that explicitly invokes the role of class in preferences for linguistic mode of media consumption did come up. See, for instance, these two comments from online surveys in Excerpts 16 and 17.

Excerpt 16. “Una disposición estatal”


1 Hace un par de años las producciones originalmente A few years ago productions originally in English
2 en inglés solían subtitularse, ahora suelen consumirse tended to be subtitled, now they tend more to be
3 más dobladas en la televisión por cable o abierta, consumed dubbed on cable or public broadcast tv,
4 dado a una disposición estatal que buscaba el because of a government program to develop the
5 desarrollo de la industria del doblaje y favorecer dubbing industry and favor Spanish-language
6 contenido en español. Por lo general, los doblajes son content. In general, the dubs are good and faithful
7 buenos y fieles al material original, prefiero las to the original material, I prefer the subtitled
8 versiones subtituladas dado que considero que a versions because I think that sometimes certain
 9 veces ciertos significados originales pueden perderse meanings can get lost in translation. Subtitles tend
10 en la traducción. La subtitulación suele preferirse en to be preferred in higher socio-economic classes
11 estratos socio-económicos más altos (los que llegado (even among those who can understand without
12 al caso incluso pueden entender sin la necesidad de subtitles, depending on their competency in
13 requerir subtítulos, dependiendo de su competencia English), in contrast to dubbing.
14 con el inglés) al contrario del doblaje.  

Because the chapter this page appears in is focused on tracing the major ideological frameworks through which Argentineans think about the role of “English” in their country, it doesn’t capture how this plays out in the way Argentine fans of these media franchises construct their identities as fans (that’s Chapter 4), or how fans will creatively reinterpret/recontextualize/remix globally-circulating media texts in a way that feels iconically “Argentine” (that’s Chapter 5). But by and large I do feel that this section nicely represents some of the major themes of my dissertation.

One such theme is the balancing of binaristic tensions—educated vs. uneducated, monolingual vs. bilingual, local vs. global—and how these get worked out through the perception and use of language. Another key theme of my dissertation highlighted here is how media and pop culture are used to make sense of people’s everyday life experiences. The speakers in Excerpts 15 and 16 have constructed cultural narratives that legitimize or justify certain modes of media consumption as indicative of particular class or educational backgrounds—and in the case of Excerpt 16, how such narratives are perpetuated by the state! At least in a superficial way, page 99 shows a glimmer of how English-language pop culture is made (linguistically) relevant to Argentineans’ every day lives.

 Valentinsson, Mary-Caitlyn. 2019. “Language Use and Global Media Circulation Among Argentine Fans of English-Language Mass Media”. University of Arizona, Ph.D. Dissertation.


Appadurai, Arjun. 1996. Modernity at Large: Cultural Dimensions of Globalization. Minneapolis, MN: University of Minnesota Press.


Mary-Caitlyn Valentinsson, Ph.D is a Visiting Assistant Professor in the Department of Anthropology at Appalachian State University. Her work focuses on the social circulation of language, pop culture, fandom, and social media. Find her work at mcvalentinsson.com or on Twitter @DrMCV.




David Flood takes the page 99 test

My dissertation examines everyday interactions between two groups of white people in the US who to all appearances should get along but don’t, despite their sustained efforts towards solidarity and a shared musical practice. They are divided by class. One group consists of rural working-class musicians who play in an informal amateur musical circuit in western North Carolina. The other group consists of transplanted musicians from coastal cities—mostly leftist activists—who have relocated to the area to pursue what they call ‘traditional music’ (more or less, the music that the working-class white people play: bluegrass, old-time, classic country). I show that their constant disagreements and misunderstandings emerge from classed differences at the rather profound level of ethics of sociality: what they think it means to be a good relational subject, or person.

I describe in and through musical sociality the ways that divergent and even antagonistic white racial identities (or ‘whitenesses’) were co-constituted with class difference, and came to powerfully shape people’s understanding of themselves and others in everyday life and politics. This differentiation is vital to understand in order to contextualize and respond to populism and ethnonationalism. In fact, for the rural working-class white people I describe, the primary cultural ‘other’ against whom they agonistically defined their own sense of good personhood was in fact urban middle-class white people. For the middle-class white people in question, working-class lifeworlds were a space where they projected many of the desires and anxieties of life in late capitalism.

This dynamic, needless to say, has historical antecedents. As such, page 99 of my dissertation is smack in the middle of a very long history chapter that ranges from Herder and the German counter-enlightenment to the particular ways that the long history of European folklore arrived in Appalachia proper. The page concludes with a quote from Cecil Sharp, a British folklorist and revivalist who exemplified a kind of fin-de-siècle leftism, combining his anti-modernist sentiments—derived in part from the British Fabian Socialism of the day—with a racial-cultural essentialism familiar in the lineage of Herderian thought.

Sharp writes about white Appalachian settlers of northern European descent, from whom he spent several years of World War I collecting putatively British folk songs:

“That the illiterate may nevertheless reach a high level of culture will surprise only those who imagine that education and cultivation are convertible terms.  The reason, I take it, why these mountain people, albeit unlettered, have acquired so many of the essentials of culture is partly to be attributed to the large amount of leisure they enjoy, without which, of course, no cultural development is possible, but chiefly to the fact that they have one and all entered at birth into the full enjoyment of their racial heritage.  Their language, wisdom, manners, and the many graces of life that are theirs, are merely racial attributes which have been gradually acquired and accumulated in past centuries and handed down… It must be remembered, also, that in their daily lives they are immune from that continuous grinding, mental pressure, due to the attempt to ‘make a living,’ from which nearly all of us in the modern world suffer.  In this respect, at any rate, they have the advantage over those who habitually spend the greater part of every day in preparing to live, in acquiring the technique of life, rather than in its enjoyment” (Sharp, 1917: 24).

As I show in the rest of the work, this danger—the re-inscription of white racial virtue—remains a stubborn peril of a white middle-class leftism that is unreflexive about and uninterested in class difference. Whether it’s contemporary white middle-class leftists purifying their own whiteness by ascribing the evils of racism or white supremacy solely to working-class voters, or folkloric paeans to the virtuous agrarian whites of the heartland: class is the spectre that haunts white liberalism.


Flood, David. 2017. Classed Cultural Ethics: Understanding Class Difference in the Contemporary US through Traditional Musical Performance and Radical Leftism. University of Virginia, PhD Dissertation.


Sharp, Cecil J. 1917. English Folk Songs From the Southern Appalachians, Comprising 122 Songs and Ballads, and 323 Tunes. New York and London: G. P. Putnam’s sons.




Vijayanka Nair takes the page 99 test

My dissertation is an ethnographic study of India’s Aadhaar (foundation) program, a colossal technocratic project that seeks to redefine how the Indian state (over)sees its population. Under the program, the central government has collected the iris scans, fingerprints and select demographic details of nearly every member of India’s billion-strong population, and has linked these indices to 12-digit numbers that serve as unique IDs. Biometric information stored in a centralized database allows for ‘foolproof’ and instantaneous bodily identity verification. Until 2009, India did not have a standardized state ID that could be furnished across the country as proof of personal identity. My dissertation weaves together fieldwork observations from several sites, including biometric enrollment centers, government offices, and the Supreme Court of India. It explores how the laying of a new technological foundation for a ‘digital’ India necessitated an excavation and reassembling of the moral foundations of the relationship between the postcolonial state and individual.

Page 99 of my dissertation is part of a chapter that chronicles early pilot projects aiming to link welfare distribution to online biometric identity authentication. The page recounts experiments being carried out in Jharkhand, a relatively new state in Eastern India. As these pilot projects were being launched, a senior official at the Unique Identification Authority of India jocundly wagered in informal conversation with me that “if it works in Jharkhand, it will work anywhere.” Six months later, the very same officer, patently unamused, declared the state to be “a basket case.” Local officials were unmoved by the zeal and subsequent disgruntlement of their technocratic bosses. They grumbled that impractical plans had being foisted upon them by higher-ups far from au fait with life in Jharkhand. At best, the state enjoyed unreliable internet and electricity access, to say nothing of the digital literacy Aadhaar called for.

While page 99 of my dissertation is squarely ethnographic, on reflection, I find that it is haunted by some of the fundamental questions that inform the longer text. What is the relation between stately plans and what ostensibly results from them? What can an anthropological witnessing of—and attention to—processes of implementation contribute to an understanding of the fourth-order object (to rephrase Philip Abrams) that is the digital state? As I continue to ponder these questions, the page 99 test teaches me that dissertations are books in simmering potentia, but happily, not quite the finished product.

Vijayanka Nair 2018. The State of the Individual: Biometrics, Politics and the Common Man in India. New York University, Phd. thesis.