Hanwool Choe takes the page 99 test

My dissertation is about instant messages among Korean family(-in-law) members. I particularly focus on how families make strategic use of everyday photo-/video-sharing to construct and perform their familial identities, in relation to power and solidarity dynamics, while virtually interacting with each other. My study illuminates how technological affordances and multi-modalities contribute to making meanings and creating family via instant messages.

Page 99 of my dissertation is a part of Chapter 4 — it is the first data analysis chapter — where I examine how people use language and visuals to make meanings, especially when they share everyday photos and videos with or without captions. After introducing my analytical focus of Chapter 4 (Section 4.1), on page 99, I introduce the very first example of Section 4.2. When photos and videos are sent with captions: I first describe what is happening in an example that follows, as seen below.

4.2.1. Kihong at his great-grandfather’s birthday

In Sara’s family-in-law chatroom, Sara, her husband (Insung), his younger brother (Inseok), and his mother are present. One day, Sara sends two videos of her son, Kihong, that she recorded at her grandfather’s birthday party (that is, Kihong’s maternal great grandfather’s birthday). In the videos, Kihong was sitting next to his maternal great grandparents. While family members were singing the birthday song, Kihong was clapping and trying to sing along. Then, he blew out the birthday candles on his great grandfather’s cake, and the family was laughing. In the following interaction, Sara and her mother-in-law (that is., mother of Insung and Inseok) interact with each other.

After the description above, the excerpted instant messages begin. Two out of four instant messages are displayed in page 99. Those two messages are sent by Sara. She posts two videos (line 1) and then gives detailed captions of the videos (line 2). The rest of the messages, appearing in page 100, are sent by her mother-in-law and her brother-in-law, respectively, in response to the videos.

I would say page 99 of my dissertation is not representative of my dissertation because it merely shows a part of the example, which is one of many examples of my dissertation. If someone only reads page 99, I think it would be very hard for them to tell something about my dissertation. Possibly, they may not be able to know whether page 99 is a part of someone’s dissertation (!). My analysis starts in the next page. There, I show how 1) Sara’s captions provide focused attention and 2) the video receivers use her captions as guideposts to follow for meaning-making. I note the sender’s focused attention directs receiver participation toward a certain frame (following Goffman’s 1974 sense of frame, a definition of what is going on), from which meanings are gradually developed. This example presents how mutual participation between a sender and receivers accomplish making meanings.

Choe, H. (2020). Instant messaging in Korean families: Creating family through the interplay of photos, videos, and text. PhD Dissertation. Georgetown University.

Goffman, E. (1974). Frame analysis: An essay on the organization of experience. Harvard University Press.

Hanwool Choe received her PhD in Linguistics at Georgetown University in May 2020. As a discourse analyst, she is primarily interested in digital communication, language & food, multimodal interaction, and life stories. Her publications have appeared in journals such as Language in Society, Discourse Studies, and Journal of Pragmatics.

Roxana Moroşanu on her new book, An Ethnography of Household Energy Demand in the UK

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Interview by Ilana Gershon


I was sitting in a coffee shop reading your book, and it sounds like I live in a town that allows for as many unplanned social encounters as Middleborough.   A law professor I hadn’t seen all summer came over to chat, looked at what I was reading, and raised his eyebrow in response to your title, An Ethnography of Household Energy Demand in the UK.  “Oh, this is so much more interesting than the title,” I hastened to reassure him.  “It is truly astonishing what you can learn by asking intelligent and imaginative questions about what seems to be banal.”  Could you talk a little bit about how wide a net you were able to cast in your ethnography by beginning with British households’ uses of electronic devices?

Thank you very much for such a kind defense! Studies of consumption in the Global North might often elicit reluctance at first. One might feel they already know about this – from the media, or their peers. However, when there’s an anthropologist conducting the study, the outcome will rarely address consumption alone. In this case, energy demand was a very useful entry point indeed, especially methodologically. It is such a taken for granted aspect of everyday life that in order to reach it you have to inquire about the organizing principles of everydayness. And once you are there, every detail that your interlocutors share about their routines becomes relevant, whether the first thing they do when they get home is to put the kettle on, or the fact that they wait for a specific TV program to have desert. Energy is implied in all these unobserved moments, but it’s more often a facilitator than an agent. So I widened my net to look at some other roles of energy-consuming devices, for example in supporting forms of domestic sociality, and in enacting values of togetherness and independence. It was exciting to work with families because they brought multiple perspectives on their shared domesticities, and the extra challenge for me to account for all of them in my analysis. In the end, the story that the book is telling is about human action and time, which are quite a long way away from consumption, conceptually. With regards to energy demand, I am really glad to have produced a set of suggestions for interventions that account for current configurations of values in the home, and which might be of use to policy-makers and other practitioners.

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