My dissertation explored how corporate hierarchies are embedded within genres of communication in South Korea. I conducted fieldwork in the headquarters of one of Korea’s largest domestic steel conglomerates where I followed how top managers across expert departments controlled subsidiaries through different techniques. My main theoretical focus in the dissertation was connecting things happening in the “office,” like making PowerPoints and holding meetings, with our understanding of the nature of corporate entities themselves. Following how different departments drew on documents, systems, and projects, as modes of control, I made the broader claim that organizational borders take shape around the categories and pathways traced in different genres.
Page 99 interestingly lands directly on what I called the “pig’s feet” incident. It is one of a few places in the dissertation where I discuss hoesik (sounds close to “way chic”), one of the most visible genres of corporate culture in Korea. Hoesik refers to after-hours eating and drinking between coworkers or partners. The event at hand took place between two Human Resources teams, one from the headquarters and the other from a subsidiary. We met at a famous pig’s feet restaurant off of a back alley somewhere in Seoul. I described how the event brought together two teams through conviviality and consumption in which the overt hierarchical relations between their organizations would be momentarily set aside. It was a generally gregarious time, until an abrupt moment in which a mid-ranked manager from the subsidiary team brought up work. He lamented that the headquarters team made too many requests at the last minute. Interestingly, he directed this to the junior-most member from the headquarters, Ki-ho, who was responsible for collecting files from the subsidiaries. It was a strange encounter: Ki-ho was socially subordinate (in rank) but pragmatically superior (in terms of files). In the chapter, I used this incident to discuss the tension between rank hierarchies (which are made very explicit across speech, writing, and behavior), and organizational hierarchies (which are embedded into modes of knowledge production or even occluded altogether, like in group encounters). Hoesik is normally considered a domain outside of formal work itself, but I argue it was one social genre tied to a broader reorganization of corporate relations between the headquarters and subsidiaries.
Michael M. Prentice. 2017 “Ranks and Files: Corporate Hierarchies, Genres of Management, and Shifting Control in South Korea’s Corporate World.” Phd. Dissertation, University of Michigan.